Effect of Cambridge Analytica Scandal On Research | RBDR
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March 28, 2018. Today on RBDR:
With the Cambridge Analytica debacle hopefully behind us (and assuming there are no new embarrassing disclosures), we can speculate about what it will do to research moving forward.
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Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.
View all posts by Bob Lederer
2 thoughts on “Effect of Cambridge Analytica Scandal On Research | RBDR”
Bob, Shame you didnt make reference to the ICC/ESOMAR Code, and other national codes, that most researchers subscribe to, and which clearly do NOT allow this sort of thing to happen?!
Thanks for your comment, Finn. Unfortunately, all of the research industry’s plans and rules won’t stop individuals, who are not necessarily researchers AND who are committed to an end goal. Remember that the ARF Ogilvy Awards honored Cambridge Analytica in 2017 for the very research work they are now vilified for.
Bob, Shame you didnt make reference to the ICC/ESOMAR Code, and other national codes, that most researchers subscribe to, and which clearly do NOT allow this sort of thing to happen?!
Thanks for your comment, Finn. Unfortunately, all of the research industry’s plans and rules won’t stop individuals, who are not necessarily researchers AND who are committed to an end goal. Remember that the ARF Ogilvy Awards honored Cambridge Analytica in 2017 for the very research work they are now vilified for.