November 8, 2017. Today on RBDR:
The largest client research departments are spending less on traditional research. A new trend may be emerging among small client research departments: opting to use DIY rather than trusted outside suppliers.
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Hi Bob.
Good commentary and I have certainly seen the effects that the large client MR dept. shared with you … lots more DIY.
Let me share another observation. We believe a lot of businesses are flush with cash, but are sitting on the sidelines right now in terms of external spend on MR (and any sort of professional consulting). I think they’re waiting to see if the “Trump rally” is real, and they are waiting to see if the GOP tax bill becomes a reality before year end. Our business is fine, but jobs are smaller versus what we have seen in prior years (especially versus 2013 – 2014). Related to all this, we did notice in the last two years of the Obama administration businesses taking a more wait and see approach to MR.
Just some humble thoughts.
Thanks for your daily updates.