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Today on RBDR: 1) ReD Associates’ Mikkel Rasmussen explains how Lego’s market research differs from other toy manufacturers–and improves its understanding.  2) Leading-Edge Consumers voice their preferences among connected car choices.

Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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