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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.
To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources
On today’s RBDR: 1) University of St. Gallen Professor Oliver Gassmann, writing from Switzerland for The Financial Times, critiques many companies that have missed new business opportunities by failing to alter their business models. Here’s the link to the original story: http://www.ft.com/intl/cms/s/2/b2ef363c-31c4-11e4-b377-00144feabdc0.html
2) How brands need to take advantage of social media comes down to engaging with consumers on their terms, not the companies.
