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Continue to ChatAn explanation why 70% of marketers failed in 2013; Second Screen participation (with TV) is at 42%--and rapidly expanding; WPP CEO Sir Martin Sorrell says opt-out no longer works for data collectors (RBDR--1/29/2014) https://rflonline.com/2014/01/30/an-explanation-why-70-of-marketers-failed-in-2013-second-screen-participation-why-tv-is-at-42-and-rapidly-expanding-wpp-ceo-sir-martin-sorrell-says-opt-out-no-longer-works-for-data-collectors-r/