Today: Conquest in the UK has introduced Implicix, a new research methodology that ties together individuals’ attitudes with their behavior, their emotional with their rational, plus behavioral economics and cognitive linguistics. It could be a game changer. MD David Penn explained how Heinz and eBay became big fans of Implicix.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
