Google Consumer Surveys Product Manager Paul McDonald explains how Brand Lift, which he spoke about on Monday’s RBDR, will benefit advertisers. And he discusses two other areas of particular interest to Google.
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Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards. View all posts by Bob Lederer