This week on Pharma Research VIDEO Report: 1) ID Experts & its MIDAS system are making their mark on the emerging medical identity theft prevention industry 2) The new “We Feel” Twitter tool plans to map moods around the globe that will lead to improved allocation of mental health services 3) Buck Consultants’ survey shows an expected drop in health care costs next year, between 1/10 of 1% and 1/2 of 1%. 4) Research2Guidance estimates the health & fitness app market to grow from $2.4 billion so far to $26 billion by the end of 2017.