Bob Lederer RBDR

IBM Watson tackles Twitter data. Steve Needel: gamification not survey remedy (RBDR 11.3.2014)

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On today’s RBDR: 1) IBM announces it will use Watson to help marketers “crack the code” and enable it use. 2) Chase’s Trish Doran’s visit to RBDR last week elicits a reaction for Advanced Simulations’ Steve Needel about what needs to change in survey research to attract participation.

Bob Lederer RFL Communications, Inc.

IBM Watson tech offered to mobile developers; How CMO & CIO help MR; Bill Harvey discusses pervasiveness of mobile devices (RBDR–3/4/2014)

Sponsored today and this week by Toluna (http://www.toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1) The IBM Watson Mobile Developer Challenge is underway, a global opportunity for mobile app developers to create new ones that use the IBM Watson cognitive innovation. 2) Mary Shacklett’s thought piece on corporate CMO-CIO collaborations makes three points that underscore MR’s dependency on other departments. 3) Bill Harvey discusses data and other elements that portray the impotence of second screen with TV viewing.