VOC: don’t ask questions, “actively listen;” Teens DO Like Facebook! (RBDR–4/21/2014)

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Today: 1) Market research needs to follow the advice the most consumers hear but don’t follow: become an active listener to tap into all the sources (new and old) of information available to the MR industry. 2) McMillion Research is using Experian Data Quality to ensure the quality of newly recruited research respondents. 3) Teens don’t like Facebook any more. It’s been a fact for months, except it’s not true. Edison Research’s Tom Webster explains how he knows.

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