Here comes Google Fit. FDA’s disappointing social media guidance (PRVR–6/ 23/2014)

This week on Pharma Research VIDEO Report:  1) The healthcare app industry is set to explode with the entry of Google Fit, HealthKit and Android Wear. (Read Seeking Alpha’s summary of the situation: http://seekingalpha.com/article/2277433-with-google-fit-google-declares-war-with-apple-in-mobile-healthcare?uprof=45&dr=1)   2) Attorney John Osborn, writing for Forbes.com, comments regarding the FDA’s lack of guidance for companies and their social media interactions. 3) Toluna Regional VP Bob Leitman shares his thoughts on current pharmaceutical company market trends.

Tim Macer tells RBDR realities of technology on our MR (RBDR–6/5/2014)

Thursday June 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Schlesinger Associates and M/A/R/C Research launch and fund the Young Professionals Grant, which will allow 10 qualitative researchers, 35-years-old and younger, to attend the QRCA Annual Conference in New Orleans this fall.

2) The House of Representatives slashed the White House’s $1.211 billion request to fund the Census Bureau in 2015. Perhaps surprisingly, Democrats joined the GOP in redirecting nearly $250 million of that request for their own pet projects, which could leave the American Community Survey and testing for the 2020 Census short of its needs.

(Howard Feinberg’s fascinating, detailed analysis of this situation: http://www.marketingresearch.org/news/2014/05/30/house-guts-census-funding-for-fy2015)

3) The research industry’s unquestioned technology expert, Tim Macer, joins RBDR for a conversation about the state of technology in MR.

General Mills Ryan Backer on Mobile MR improvement (RBDR–6/4/2014)

Wednesday June 4 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

General Mills’ Consumer Insights Manager, Emerging Technologies, Ryan Backer discussed the improvements needed to be made by purveyors of mobile research.

Here’s the link to the “Cloud”: https://cloud.real.com/s/vnQ9cR

Mu Sigma’s decision scientists; Vision One claims 30% TV ad wastage (RBDR–6/3/2014)

Tuesday June 3 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Mu Sigma’s core business leads decision sciences and analytic solutions, but its added focus in development of decision scientists.

2) London’s Vision One advertising researcher claims to have reduced advertising waste on TV to 30%, eve down to 10% at times.

3) The Cleveland Indians applied Tobii Glass on fans to discover the location of the most viewed advertisements in Progressive Field, the impact of the scoreboard and appropriate pricing.

Here is today’s “Cloud” link: https://cloud.real.com/s/9idQQR

Consumers: digital privacy kaput; Multiple tweets aid brands (RBDR–6/2/2014)

Monday June 2 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A U.S. and UK consumer privacy study shows they have written off digital privacy as basically unavailable, yet 49% of them are indifferent about tracking them if they received brand offers.

2) Multiple tweets about a brand induce consumer behavior, according to a Twitter, ARF, Fox and DB5.

3) Google’s share of search engine activity may be significantly larger than the 67% reported by comScore.

Today’s video link in the “Cloud”: https://cloud.real.com/s/Gyp8PR

Mobile mkters leverage metrics better; Toluna’s Haney on mobile MR (RBDR–5/30/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) Ifbyphone’s “2014 State of Marketing Measurement” survey shows marketers who are deeply into mobile marketing are leading the way in leveraging marketing metrics. 2) Toluna SVP Product Marketing Carol Haney shares unique insights about the unique and worthwhile uses of mobile research.

Today’s RBDR link “in the cloud”: https://cloud.real.com/s/ZERfyQ

Google’s online ad focus; “Lurkers” on social media larger than realized (RBDR–5/8/2014)

Thursday May 8 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Google buys Adometry, which SeekingAlpha.com analyzes as part of its ongoing attempt to learn more about online advertising so that it can boost rates and convince marketers to spend more. 2) NBCUniversal said last week it is convinced that social media is not yet a TV viewing influencer based on, among other things, the unimpressive 19% of Winter Olympic viewers who posted about it on social media. Now, a social media expert says the percentage of social media followers who do not post is ASTOUNDINGLY larger than anyone knows. 3) The Mobile Marketing Association elected Dunkin’ Brands President of Global Marketing & Innovation John Costello to Chairman of the Global Board to help with its marketing efforts.

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