Bob Lederer RBDR

Polling’s Second Great Transition Is Underway| RBDR

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March 4, 2019

Today on RBDR: Pew Research announced last week that the second great mode shift of polling’s relatively short existence is taking place, a monumental, fundamental change in the way its polling work will be conducted.

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Bob Lederer RBDR

Why online bests telephone polling. EU: get off Facebook for privacy. (RBDR 3.30.2015)

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Today on RBDR: 1) A Signal survey says that 360º view of customers is the priority of 90% of marketers, yet only 6% of them say they have that information.  2) Canada’s top pollster of all time, Angus Reid, shares his data that compares telephone polling with online polling.  3) RBDR News Notes: The EU warns its citizens that having personal privacy from U.S. security services means getting off of Facebook. And the Heinz takeover of Kraft this June is expected by serious observers to lead of severe cuts in marketing

Bob Lederer RBDR

Clarifai “sees” video activity, objects. Horizon Media adds “mood” to radio MR (RBDR 3.2.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Today on RBDR: 1) New Clarifai software is said to break new media ground by recognizing what it happening in a video so that particular brands can be inserted at given points. 2) Horizon Media says it will inject “moods” into radio research. 3) Gallup announced it will gradually move away from reliance on its Lincoln, NE telephone call center and a shift to online research for its polling.