SSI/Instantly deal raises sample issue. Fulgoni: clicks not reliable measure. (RBDR 02.08.2016)

Today on RBDR: 1) The far deeper meaning of the SSI acquisition of Instantly than the purchase itself. 2) comScore Chairman Emeritus Gian Fulgoni explains why, in spite of substantial corporate respect for clickthroughs, that digital measure and others are not meeting demand. RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. […]

RBDR’s Annual Research Look at Super Bowl Commercials. (RBDR 02.04.2016)

Today: RBDR discusses with three advertising research experts what to expect from commercials set to air during Super Bowl 50 this coming Sunday afternoon on CBS. RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development. New products are pathways to the future, the lifeblood of strategic survival. You are […]

Facebook optimizes News Feed. CMO Metrics report. GOP copies Obama ad strategy. (RBDR 02.03.2016)

Today on RBDR: 1) Facebook begins to use qualitative feedback to figure out the optimum News Feed for individual members. 2) The CMO Council releases its study that explains the metrics most respected by marketers in assessing their customer engagement efforts. 3) GOP political operatives are copying President Obama’s 2012 TV advertising-buying playbook. RBDR is […]

How close should researchers get? Apple enters VR. IAB tries unifying. (RBDR 02.02.2016)

Today on RBDR: 1) Sneak peek at a NewMR presentation from Edward Appleton and Aastha Tiku later this week about how close a researchers can/should get to their subject for the best results. Find a link to this study here. 2) Apple joins the expanding field of technical businesses who are in on the Virtual […]

Predictive analytics on B2B. Facebook political targeting. Super Bowl analysis. (RBDR 02.01.2016)

Today on RBDR: 1) What we now know about the impact of predictive analytics with B2B companies. 2) Facebook jumps into targeting of its members as a collaborator with political candidates. 3) Field Agent introduces a novel research analysis of different aspects of Super Bowl viewers. RBDR is sponsored today and this week by Decision […]

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