Customer centricity: what Comcast must do. Social media bias exposed.(RBDR 6.30.2015)

Today on RBDR: 1) Pointed suggestions and recommendation from a call center expert about the steps Comcast must take in order to ensure its customer centricity initiative is more than rhetoric. 2) A Northwestern University study points out specific biases inherent in the use of social media data. RBDR is sponsored today and this week […]

Mondelez novel mktg initiatives. Google Trends real-time. WPP laments measures. (RBDR 6.29.2015)

Today on RBDR: 1) Mondelez partakes in two dramatic new marketing initiatives. 2) Google Trends becomes a “real-time” data provider, with more granularity. 3) WPP Chairman Sir Martin Sorrell shares his media buyers’ concerns with the current state of media measurement capabilities, both online and offline. RBDR is sponsored today and this week by Toluna, […]

Study examines pleasing Millennials. Too much marketer focus on that group. (RBDR 6.25.2015)

Today on RBDR: 1) A study focused on Millennial employees pinpoints three areas of concern to them and that employers can put some attention to if they want to retain these individuals and build loyalty. 2) Sports & Leisure Research Group President Jon Last delivers “2 Minutes” about research’s focus on Millennials.. RBDR is sponsored […]

3 Things Net Promoter Score can’t do. Toluna CEO Petit stressing DIY. (RBDR 6.24.2015)

Today on RBDR: 1) A Net Promoter Score advocate spells out 3 NPS limitations. 2) On the week that Toluna marks its 15th anniversary, CEO Frederic Charles Petit speaks with RBDR about the central importance of DIY to the business and clients. RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing […]

Dollar value of consumer-advertiser mobile engagement. CRM resurgence. (RBDR 6.23.2015)

Today on RBDR: 1) A study established what consumers feel is the worth of their mobile time with advertisers. 2) CRM is resurgent, but for very different reasons than its original purpose year ago. 3) Toluna’s Julie Paul concludes from the new GRIT survey that market research is ill-prepared to make necessary advances in mobile, […]

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