Today: Unilever SVP Marketing & Strategic Insights Stan Sthanunathan discusses the company’s “SharkTank” program that is funneling brand new research tools and techniques into the corporation for testing and scaling up.
RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.
You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.
The link: http://www.decisionanalyst.com/publ_art/SalesForecasting.dai
Today: 1) Federated Sample CEO Patrick Comer explains the improving pricing in the sampling business.
2) The British Technology Strategy Board has issued innovation challenges requested by high-profile businesses (e.g., Simon Cowell, Penguin Random House publishing and the British film Institute).
3) DigitalMR Ltd.’s Michalis Michael encourages serious consumer insights executives to seek out expertise if they want to integrate social media with their traditional MR work.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)
Today: 1) Bruce Temkin, who is establishing himself as THE Customer Experience (CX) expert, releases several thoughtful projected CX changes inside businesses during 2014.
2) Public Opinion Strategies discusses the very positive advantages it found in its polling through the use of MFour’s new mobile app. 3) France’s CNIL privacy unit fined Google 150,000 Euros for ignoring implementation of the country’s consumer privacy protection requirements.
Sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)
1) Tivo decided to study the new television phenomenon known as “binge viewing,” and to delve into the relatively new streaming-video-viewing trend.
2) Marketing authority and Black Ink President Jeff Winsper speaks about the threat posed by and positive potential opportunities for MR offered by marketing/predictive analytics.
Sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)
Today: The last RBDR for 2013 has RFL Communications annual MR industry awards:
• Research Business Report’s ” 2013 Market Research Executive of the Year”
• Research Conference Report’s “2013 MR Conference Speech of the Year”
• Research Department Report’s “Client Market Research Executive of the Year.”
We close our coverage with Discovery Research Group President Vaughn Mordecai’s inspiring “2 Minutes With” commentary.
Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.
