Bob Lederer RFL Communications, Inc.

Social Media’s Many MR Contributions To Pharma / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

Today on RBDR: The pharmaceutical and healthcare industries have traditionally been slow to adopt new research tools, technologies and techniques. The use of social media, however, is a notable exception and SM has elevated information collection, quality and comprehension.

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Bob Lederer RFL Communications, Inc.

Guide To Focusing on Performance Metrics / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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September 20, 2022

Today on RBDR: According to a new Deloitte survey, Chief Marketing Officers are, statistically speaking, nearly more optimistic than ever about their relevance to companies. A continuing need for success is performance metrics and RBDR presents five tips for their development.

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Bob Lederer RFL Communications, Inc.

MR’s 16.6% 2021 Business Explosion / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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September 13, 2022

Today on RBDR: The market research industry responded to the uncertain but unsettling 2020 effects of the Coronavirus outbreak with a starting 16.6% revenue jump in 2021.

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Bob Lederer RFL Communications, Inc.

Striking New Customer Costs; Analytics Don’t Deliver For CMOs / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 30, 2022

Today on RBDR: Two studies merit your attention. One, the cost of retailers acquiring new customers has spiraled upward by 222% since 2014. Second, CMOs are not receiving the information, insights and actionability they’ve expected from their company’s analytics.

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Bob Lederer RFL Communications, Inc.

Again, Nielsen Gripers Prefer To Fight Than Switch / RBDR

f you regularly watch RBDR (once a week or semi-regularly) and you find it informative and entertaining, please help maintain and continue our video. Visit Patreon.com/RBDR and make a personal monthly commitment based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business).

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August 11, 2022

Today on RBDR: There seems to be one constant as time passes. As media research companies, advertisers, media networks and their executives come and go, loud, public complaints about Nielsen TV measurement continue to resound, but the complainers prefer to groan than switch to alternative TV measurement solutions.

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