Google Consumer Surveys branch out. 20 MRers you need to know (RBDR 10/28/2014)

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Sponsored by 2020 Research, helping you do better research.

2020 knows that researchers need work done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Here is a a link to a recent 2020 webinar that featured radically new insights from surprisingly familiar sources, demonstrating how leading researchers are getting richer insights faster and delighting their clients:

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Today, on RBDR: 1) Fresh Intelligence Research Corp. introduces ValidateIt, the first third party DIY service using Google Consumer Surveys (A YouTube video, featuring Google Consumer Surveys’ Paul McDonald, explains Google’s support and co-creation, with Fresh Intelligence Research Corp., of ValidateIt, the first third party DIY service: Google Consumer Surveys’ Paul McDonald explains Google support and co-creation of ValidateIt:

2) Google also announced it is bolstering its Artificial Intelligence interests by hiring six experts and partnering with Oxford University.

3) Bob Lederer is cited as one of “20 Market Researchers to Know” for 2014 by Survey Magazine.

See pages 90-91 in this link:

http://viewer.epaperflip.com/Viewer.aspx?docid=6530adbd-086a-4cfd-82dc-a3c70107dbc0

Ipsos’ plans to revitalize 2015. Trish Doran’s client MR challenge (RBDR 10.27.2014)

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Sponsored by 2020Research, helping you do better research.

2020 knows that researchers need work done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Check out http://www.2020Research.com

Today, on RBDR: 1) The Ipsos financial report for Q3 2014 details the research industry’s tough, new challenges during 2014 and the company’s plans to reverse negative results in 2015. 2) JPMorgan Chase SVP & Director of MR & CI Trish Doran shares her direct commentary, made during TMRE in Boca Raton, FL, about essential adoption of research rules by the industry.

Decipher President Kristin Luck on TMRE technologies (RBDR 10.23.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: Decipher Inc. President Kristin Luck discusses the technologies on display at The Market Research Event in Boca Raton, FL that have impressed her and, in some cases, surprised her.

New report on training today’s researchers. CMO mkt intell tools (RBDR 10 21 2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: www.nuancecoding.com

Today on RBDR: 1) Best Practices LLC’s new report on training market researchers to be optimum functioning contributors. 2) A blog comments on three top tools and techniques available to CMOs take control of market intelligence.

Quant for brand tracking is dropping off. Low-key mobile MR benefits (RBDR 10.15.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Decode Marketing and brandgym have a study that says almost half of marketers do not have a quantitative brand tracking mechanism, leaving an unsurprisingly sparse percentage of them making brand decisions based on quantitative information. 2) Research Now’s Luke Sehmer points out several mobile device studies to document its importance in the research tool kit, while also pointing out several misconceptions about mobile’s research use.

SurveyMonkey’s coup w/NBC News. Meaning of Rentrak-Kantar deal. (RBDR 10.14.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) NBC News and SurveyMonkey begin a partnership that intends to improve online survey research based on proven polling methods and incorporation of evolving technologies. 2) Rentrak’s acquisition of Kantar Media’s U.S. business could fortify Rentrak’s position and capabilities in the domestic market but it is not seen as a threat to Nielsen’s TV data monopoly.

Nielsen’s 7-month TV data glitches. Ethnography spawns “Authographies.” (RBDR 10.13.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Nielsen’s television measurement admits seven months of viewing reporting data errors explained by a software glitch.

2) Ethnography has evolved into a new tool, authography, in which time lapse camera records thousands of pictures of a research participant during the course of a day. (http://www.marketingweek.co.uk/radius-global-uncovering-the-truth-with-autography/4011779.article)

3) A Big Data farming implementation is explained in a Reuters story.

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