Watson Analytics could revolutionize. Scottish polling skittish (RBDR 9/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR:

1) IBM launched what it called its biggest analytics launch in a decade, Watson Analytics.
(http://www.pcworld.com/article/2684532/ibm-watson-analytics-preps-the-data-so-you-dont-have-to.html)
(http://www.pcworld.com/article/2684332/ibm-wants-to-replace-the-spreadsheet-with-watson-analytics.html)
(http://www.marketwatch.com/story/ibm-introduces-powerful-analytics-for-everyone-2014-09-16-12183310)
2) As Scottish voters went to the polls to vote on independence from England, pollsters are hoping to dodge a bullet as they face uncharacteristic uncertainty about their work. 3) McDonald’s is testing “build-your-own-burger” and paying special attention to data capture, providing consumers a tablet to order their burger, in the four test stores.

Centering Data is Amazon’s “secret sauce,” espoused by Jeff Bezos (RBDR 9/17/ 2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) FTC Chairwoman Edith Ramirez warned businesses about their data collection and analysis being used to discriminate against low-income and underserved populations. 2) Lessons learned by David Selinger during his noteworthy time at Amazon are all about the importance and vitality of data to corporates–and they are easily transferable.

Martina Olbertova’s 5 myths for MR to overcome (RBDR 9/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: Martina Olbertova’s latest blog emphasizes that market research can not hope to implement all the available and promising new tools and techniques until the industry finds a way to overcome five major myths about its functioning. (http://rwconnect.esomar.org/market-research-debunked/)

SM assesses brand health. Sales predictor looks for commercial testers. (RBDR 9/5/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Under pressure to dramatically increase its number of users, Twitter revamps its new user signup procedure. 2) A new study shows that social media can match more expensive and time consuming brand trackers early on in assessing a brand’s health. 3) Blue Marble Enterprises is looking for CPG brands to use its Blue Horizon tool to predict sales, one, two or more years out, plus Customer Lifetime Value and Future Customer Brand Equity.

Consumers’ 1st data sales marketplace. Google Glass app shows emotions (RBDR 9/4/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Datacoup may be the world’s first seller of individual’s personal information, which the business buys from 26,000 PC and/or smartphone users each month for as much as $8.00 per participant. 2) Germany’s Fraunhofer Institute in Germany has developed SHORE, an app for Google Glass that spells out for the wearer the emotion of the persons in his/her line of sight. 3) Toyota won a federal court’s ruling to have part of a lawsuit against it by Rincon & Associates thrown out, however it still faces allegations of contract, fraud and trade secret violations.

Online Brits not impacting brands. IBM Watson unleashed on research (RBDR 9/3/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Kantar Media TGI’s study of British online users shows a very low correlation between their online presence and brand activity. 2) The 7th annual UMass Dartmouth Center for Marketing Research focused on Fortune 500 use of social media shows huge buy-in of new social media platforms. 3) IBM’s Watson is being unleashed in the scientific world to show possibilities between chemical compounds and help scientists sift through tends of thousands of daily releases of papers.

Snowden reveals NSA email, phone call database. Twitter allows user analytics (RBDR 9/2/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Edward Snowden’s latest revelation about U.S. intelligence discloses the existence of an NSA ICReach data base with individual’s communication metadata. 2) Twitter opens the way for any of its English, French, Spanish and Japanese-speaking users to take advantage of its detailed analytic capabilities. 3) Arthur White, one of the founders of the research and polling firm, Yankelovich & Skelly White, died last week.

Follow

Get every new post delivered to your Inbox.

Join 1,136 other followers