Harvard alumni study spreads its academic & corporate wings. (RBDR 2.10.2016)

Today on RBDR: Market Strategies’ custom project for Harvard University to learn the success of its alumni proved so successful and interesting that it has obvious potential with any universities and, even in a different way, with major corporations. RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only […]

U.S. Media MR weak from lack of accreditation. What IBM Watson must do. (RBDR 2.09.2016)

Today on RBDR: 1) The U.S. media research measurement landscape is in shambles, according to expert Tony Jarvis, because its providers are unable to earn nationwide accreditation for their properties. 2) What IBM needs to do — in five steps — to build the prominence and dominance in artificial intelligence that it seeks through IBM […]

SSI/Instantly deal raises sample issue. Fulgoni: clicks not reliable measure. (RBDR 02.08.2016)

Today on RBDR: 1) The far deeper meaning of the SSI acquisition of Instantly than the purchase itself. 2) comScore Chairman Emeritus Gian Fulgoni explains why, in spite of substantial corporate respect for clickthroughs, that digital measure and others are not meeting demand. RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. […]

RBDR’s Annual Research Look at Super Bowl Commercials. (RBDR 02.04.2016)

Today: RBDR discusses with three advertising research experts what to expect from commercials set to air during Super Bowl 50 this coming Sunday afternoon on CBS. RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development. New products are pathways to the future, the lifeblood of strategic survival. You are […]

Facebook optimizes News Feed. CMO Metrics report. GOP copies Obama ad strategy. (RBDR 02.03.2016)

Today on RBDR: 1) Facebook begins to use qualitative feedback to figure out the optimum News Feed for individual members. 2) The CMO Council releases its study that explains the metrics most respected by marketers in assessing their customer engagement efforts. 3) GOP political operatives are copying President Obama’s 2012 TV advertising-buying playbook. RBDR is […]

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