The End of “Flash.” IRI & GigWalk in-store services. EXPLOR Award nominations. (RBDR 9.3.2015)

Today on the Research Business DAILY Report: 1) Google Chrome is immediately stopping all use of flash, joining Mozilla and the Amazon Advertising Network. 2) Information Resources, Inc. partners with GigWalk to provide in-store services backed by mobile phone data collection and reporting. 3) The EXPLOR Award is seeking nominations for its 2015 announcement this […]

Publishers relish real-time data but… AARP launches Boomer ad agency (RBDR 9.2.2015)

Today on the Research Business DAILY Report: 1) Publishers reveal in a Forrester Research study their immense appreciation for real-time data, understanding its positive revenue impact, but… 2) AARP launches its new advertising agency to offer clients the association’s very special understanding and how to market to Boomers. 3) WPP CEO Sir Martin Sorrell tells […]

TAM merges with BARC in India. Unilever Foundry adds Crowdsourcing. (RBDR 9.1.2015)

Today on the Research Business DAILY Report: 1) TAM Media Research gets its foot back into India’s TV ratings business by merging with BARC, the nation’s current TV ratings provider. 2) Unilever expands the scope of its Foundry innovation collaboration program with expansion into Crowdsourcing. 3) The Next Generation Market Research group is accepting nominations […]

Oracle buys Maxymizer. Google Glass returning. (RBDR 8.31.2015)

Today on RBDR: 1) Oracle enters an agreement to buy Maxymizer, boosting its Web viewing measurement and analysis. 2) New statistics reveal companies are shifting their focus and spending from customer channels to tracking the full customer journey and new evidence of the TV-Twitter connection, and its benefits. 3) Multiple reports says Google Glass is […]

Procurement on MR 2015 buys. UnMetric’s SM CI service. New mobile uses. (RBDR 8.20.2015)

Today on RBDR: 1) ProcurementLeader.com releases its report on new trends in market research acquisition so far in 2015 2) UnMetric launches its SENSE service, delivering competitive intelligence tracking of 35,000 brands from 27 different industries. 3) Instant.ly shares some of its latest new uses of mobile research. RBDR is sponsored by Socratic Technologies, whose […]

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