Brooks gives up reins at Directions Research. 1st answers to UK polling issues. (RBDR 5.18.2015)

Today on RBDR: 1) Directions Research names a new President & CMO, Jim Lane, who takes over for founder Randy Brooks, President of the agency since its inception 27 years ago. 2) UK pollsters are digging into their data to try and discover what went wrong with their May 7th projections for the Parliamentary election. […]

IRI enlists Joan Lewis. MR dept must become “Foresight” dept. (RBDR 5.14.2015)

Today on RBDR: 1) IRI enlists the advisory services of former P&G SVP of CMK Joan Lewis. 2) Mike Graber of Southern Growth Studio has inspiring suggestions about how the client research department should evolve inside corporations. 3) Fetch Rewards’ interesting in-store consumer shopping service has several unique research capabilities, explained by President Wes Schroll. […]

Facebook study’s flexible conclusions. Nielsen to buy dunnhumby? (RBDR 5.13.2015)

Today on RBDR: 1) Facebook’s new research project about its news links and their affiliation and impact with 10.1 million of its users appears to lead to different interpretations with each researcher that studies it. 2) LinkedIn is sharing its data with 11 groups in the next six months, looking for connections with the global […]

Tweets can’t project UK election either. Comcast sets “customer advocacy” metric. (RBDR 5.12.2015)

Today on RBDR: 1) Claims that a Twitter-based approach could be a better predictor of elections proved not to be the case in the UK last week. 2) Comcast says it is determined to boost its customer experience assessments and will, apparently, rely on Net Promoter Score as its most important metric. 3) Neurotechnology patents […]

UK pollsters completely blew it. Norman Nie’s transformational contributions. (RBDR 5.11.2015)

Today on RBDR: 1) UK pollsters’ completely inaccurate predictions for the British parliamentary election could impact the credibility of the research industry. 2) Facebook’s Daniel Slotwiner, who knew Norman Nie as a student, friend and employee, speaks with RBDR. Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex […]

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