How “SUPER” are this year’s Super Bowl ads? (RBDR 1.29.2015)

RBDR is sponsored by Socratic Technologies (so tech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Today on RBDR: Our second annual look at Super Bowl advertising, including which could shine and the advisability of investing multi millions of dollars in a 30- or 60-second spot.

Focus group industry update. Twitter’s new advertising-goal deals. (RBDR 1.28.2015)

RBDR is sponsored by Socratic Technologies (sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Today on RBDR: 1) IBISWorld’s Focus Group Services procurement report overviews the market’s affordability and usage. 2) Twitter’s new advertising agreements revolves around creation of a goal and paint based on […]

Facebook “Like” can mislead. TV turn-ons. 6 ways big data damages biz. (RBDR 1.27.2015)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com Today on RBDR: 1) Facebook “Likes” do not always indicate the message is liked, which raises the bigger issue of trying to understand normal behavior on Facebook. 2) The Council […]

Ford’s new Research & Innovation Center. Mizzouri’s Ali Perry. (RBDR 1.26.2015)

Why spend your time “searching” for today’s RBDR video? Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit so tech.com Today on RBDR: […]

Investor’s BrainJuicer evaluation. No-go on global TV emotional messages. (RBDR 1.22.2015)

Why spend your time “searching” for today’s RBDR video? Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research. Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance […]

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