FiveThirtyEight.com takes on PPM. Public trading of MRSS India. (RBDR 7.02.2015)

Today on RBDR: 1) Nielsen’s PPM gets probably unwanted public attention in a fivethirtyeight.com story about its possibly dampened radio ratings. 2) MRSS India is that country’s first publicly trade research agency. 3) Perhaps the most important research innovation discussed at IIDEX was a new capability that was privately shared by Marketing Evolution. (Kristin Luck […]

Unseen “TV revolution.” Colgate’s neuro MR success. Kraft Heinz MR head. (RBDR 7.1.2015)

Today on RBDR: 1) Media columnist Michael Wolff makes brilliant, points about the unseen growing prominence of television on the media landscape. 2) Colgate’s Optic White toothpaste experiences an amazing transformation thanks to neuroscience research. 3) Kraft Heinz names Nina Barton its first SVP of Marketing Innovation, Research and Development. RBDR is sponsored today and […]

Customer centricity: what Comcast must do. Social media bias exposed.(RBDR 6.30.2015)

Today on RBDR: 1) Pointed suggestions and recommendation from a call center expert about the steps Comcast must take in order to ensure its customer centricity initiative is more than rhetoric. 2) A Northwestern University study points out specific biases inherent in the use of social media data. RBDR is sponsored today and this week […]

Mondelez novel mktg initiatives. Google Trends real-time. WPP laments measures. (RBDR 6.29.2015)

Today on RBDR: 1) Mondelez partakes in two dramatic new marketing initiatives. 2) Google Trends becomes a “real-time” data provider, with more granularity. 3) WPP Chairman Sir Martin Sorrell shares his media buyers’ concerns with the current state of media measurement capabilities, both online and offline. RBDR is sponsored today and this week by Toluna, […]

Study examines pleasing Millennials. Too much marketer focus on that group. (RBDR 6.25.2015)

Today on RBDR: 1) A study focused on Millennial employees pinpoints three areas of concern to them and that employers can put some attention to if they want to retain these individuals and build loyalty. 2) Sports & Leisure Research Group President Jon Last delivers “2 Minutes” about research’s focus on Millennials.. RBDR is sponsored […]

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