RN’s breakthrough US polling sample. Microsoft multipurpose DIY MR tool.(RBDR 7.27.2015)

Today: 1) A look at Research Now’s breakthrough sample for U.S. pollsters. 2) Microsoft has launched “Pulse for Market Research,” a grab bag of DIY tools and techniques specifically designed for the market research industry. 3) Survey-writing specialist David Harris concludes his comments about how industry survey-writing can happen. RBDR is sponsored today and this […]

MR layoffs at Gen Mills, Kraft Heinz & Hershey (RBDR 7.23.2015)

Today on RBDR: With CPG companies experiencing continuing financial challenges, layoffs have begun, including significant numbers in the research function at several major corporations. RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com Don’t spend your time “searching” for […]

Survata gains $6 mil funding. David Harris’ book on writing better surveys. (RBDR 7.22.2015)

Today on RBDR: 1) Survata, which entered the research market with a Google Consumer Survey-like research tool, earns a $6 million investment. 2) David Harris, for 25 years a senior pharmaceutical market research executive, is so disturbed by the state of survey questionnaire writing that he decided to write a book to help the profession […]

How mktg + data boost ROI. Big Data’s single customer view (RBDR 7.20.2015)

Today on RBDR: 1) Datamentors’ Larisa Bedgood blogged about how to make marketing and data work towards better ROI. Yet, average ROI for data-driven marketing is already 224%. 2) Copernicus Marketing COO Eric Paquette provides some detail about four key elements in Big Data that can create the powerful single view of customers that every […]

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