Bob Lederer RBDR

Great Client Research Department Ideas | RBDR

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January 24, 2018. Today on RBDR:

A nice summary of leading ideas used by 10 client research executives has been prepared by Ray Poynter with support from Vision Critical.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

SM Becomes #1 Tool for Marketers’ Launches | RBDR

December 7th, 2016. Today on RBDR:

1) Social media has leaped to the front of the toolkit that marketers use in their launch marketing strategies. Read this story for yourself by clicking here.

2) Ray Poynter addresses “why” online communities are so strongly and rapidly becoming a preferred research tool in client research — and what might the future look like for use of communities.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Bob Lederer RBDR

Ray Poynter assesses agnostic mobile MR. Barbara Leflein on media MR (RBDR 3.5.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Today on RBDR:  1) Research guru Ray Poynter points out the emerging importance of “mobile agnostic” research, and the reality that the overwhelming preponderance of online research is not mobile-enabled.   2) Media research expert Barbara Leflein fills in RBDR viewers about the key focuses to watch to stay on top and understand the latest developments.

Bob Lederer RFL Communications, Inc.

New book, “Absolute Value,” details new MRer issues with consumers based on their information sources; Ray Poynter says mobile MR is grabbing large chunks of online MR work; it’s projected to hit 50% by 2017 (RBDR–2/12/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) A new book, “Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information,” explains the difficulties for research caused by consumers’ behavior as they seek out information that forms product perceptions and purchase decisions. 2) Ray Poynter sees mobile research accounting for 50% of online research in three years; he also foresees mobile’s “in-the-moment” feature becoming so dominant that will become a new research genre.