Andrew Kohut, 73, is dead. Disturbing MR industry recruiting, training trend. (RBDR 9.10.2015)

Today on RBDR: 1) Pew Research Center founder Andrew Kohut, one of Ameirca’s preeminent pollsters for three decades, died at age 73 after battling chronic lymphocytic leukemia 2) Cambiar’s 4th Annual Future of Research study checked out the current and short-term future talent and training needs of our industry–with several surprising and worrisome results.. RBDR […]

22 easy Data Scientist “fixes,” Why Google WILL BUY Twitter (RBDR 9.9.2015)

Today on RBDR: 1) “22 easy-to-fix worst mistakes for data scientists” contains numerous guidelines some that are “maverick” in nature, but all also apply to client market researchers. (Link: ( 2) Outspoken Wall Street analyst insists that Google can, should and will acquire Twitter. ( RBDR is sponsored by Precision Opinion, 100% FCC compliant with […]

What you need to know about Behavioral Economics (RBDR 9.8.2015)

Today on RBDR: Behavioral Economics is an emerging subject for marketers and market researchers who have an interest in what could shed new light into individuals’ s decision making -and emerge as a new potential tool or methodology. RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone calling regulations. Can your […]

Exclusive: General Mills VP-Global Consumer Insights Jeanine Bassett (RBDR 8.13.15)

Today on RBDR: RBDR presents an exclusive interview with General Mills VP Global Consumer Insight, Jeanine Bassett, about how the downsized research function has been restructured to meet the strong demand from internal clients and senior management for its insights, guidance and inspiration. RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell […]

Ad-blocking prevalence & cost. How IoT is fitting in already. (RBDR 8 12 2015)

Today on RBDR: 1) How costly is ad-blocking software to the marketing industry AND how prevalent is ad blocking. Some answers from PageFair and Adobe research. 2) Another growing data area is that emanating from the Internet of Things. There are indications of what IoT is already being used for in its very early days. […]

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