Exclusive: General Mills VP-Global Consumer Insights Jeanine Bassett (RBDR 8.13.15)

Today on RBDR: RBDR presents an exclusive interview with General Mills VP Global Consumer Insight, Jeanine Bassett, about how the downsized research function has been restructured to meet the strong demand from internal clients and senior management for its insights, guidance and inspiration. RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell […]

Ad-blocking prevalence & cost. How IoT is fitting in already. (RBDR 8 12 2015)

Today on RBDR: 1) How costly is ad-blocking software to the marketing industry AND how prevalent is ad blocking. Some answers from PageFair and Adobe research. 2) Another growing data area is that emanating from the Internet of Things. There are indications of what IoT is already being used for in its very early days. […]

2020 Research continuing innovation. Lieberman Rsch WW virtual reality breakthru. (RBDR 8.11.2015)

Today on RBDR: 1) A look at the continuing innovation push by 2020 Research, most recently for dial testing and an Apple Watch App specifically designed for market research. 2) Lieberman Research Worldwide has discovered the incredible power of Virtual Reality both for research and non-research situations. President David Sackman explained. RBDR is sponsored by […]

Fewer ad blockers on cell phones, tablets. Cookies grossly mislead reach, frequency (RBDR 8.10.2015)

Today on RBDR: 1) Many consumers have decided to place ad-blockers on their computers, both at home and for business. But the same is far from the case on those same consumers’ mobile phones and tablets, which make mobile advertising that much more attractive for marketers. 2) According to a Facebook-owned measurement service, marketers who […]

TCPA, the Pink Elephant research can not ignore (RBDR 8.5.2015)

Today: A intensive look at the threats, costs and other ramifications of the implementation and regulation of TCPA on the market research industry. RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics. You are invited to read Decision Analyst President Jerry Thomas’ article on making better […]

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