J.D. Power for sale. Facebook member usage under scrutiny. (RBDR 11.6.2015)

Is YouTube blocked at your office? Access today’s RBDR in the RealPlayer Cloud by clicking here. Today on RBDR: 1) McGraw Hill puts J.D. Power up for sale. Why is this happening and what is it worth? 2) Facebook 3rd quarter financials present revenues, profits and membership and usage figures that might concern marketers and […]

Contagious Index improves SM measurement. Common sense re ad blocking. (RBDR 11.03.2015)

Is YouTube blocked at your office? Access today’s RBDR in the RealPlayer Cloud by clicking here. Today on RBDR: 1) The DigitasLBI and Jonah Berger Contagious Index adds unique social media measurement around Facebook and Twitter. (Find this story here.) 2) Ad blocking is not all bad, insists Marken Communications’ Andy Marken, who says it […]

Websites Get Millions of Fake Visitors. Big Data’s Evolution Builds Steam. (RBDR 10.6.2015)

Today on RBDR: 1) Websites are being credited with millions of fake online visitors (story link: http://www.bloomberg.com/features/2015-click-fraud/). 2) Big Data’s corporate evolution is gaining steam (Story link: http://www.cio.com/article/2984647/cio-role/big-data-projects-gaining-steam-but-not-due-to-the-cio.html). RBDR is sponsored by Nuance, a Decision Analyst company, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Visit http://www.nuancecoding.com/. Don’t spend […]

13 MR Tools Entrepreneurs Love. Nielsen Needn’t Worry About comScore/Rentrak? (RBDR 10.5.2015)

Today on RBDR: 1) Learn the 13 market research tools that entrepreneurs say they love. Are they food for thought for the rest of us? 2) A key Wall Street analyst thinks Nielsen need not worry about the combined comScore/Rentrak entity. RBDR is sponsored by Nuance, a Decision Analyst company, offering multi-language verbatim coding services […]

Video ads better received on smartphones than TV (RBDR 7.9.2015)

Today on RBDR: 1) FacebookIQ study conducted by SalesBrain shows people prefer watching advertising on smartphones vs. TV 2) Data scientists already working in corporations are discouraged that a path outside technical roles to senior positions does not exist. 3) What is holding back marketers from immediately doing more mobile and social media work? Being […]

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