Video ads better received on smartphones than TV (RBDR 7.9.2015)

Today on RBDR: 1) FacebookIQ study conducted by SalesBrain shows people prefer watching advertising on smartphones vs. TV 2) Data scientists already working in corporations are discouraged that a path outside technical roles to senior positions does not exist. 3) What is holding back marketers from immediately doing more mobile and social media work? Being […]

What? 24 video views to get ONE video sharing? (RBDR 7.8.2015)

Today on RBDR: 1) An Australian professor’s estimate of how many views are required to create ONE SHARE of video content shows we all have a lot of social media building to do. 2) Facebook video services seem to make a strong case as an HBO program linked to an actor’s Facebook account receives 5.5 […]

Creating a game to do entire research project (RBDR 7.6.2015)

Today on RBDR: Research Through Gaming Ltd. CEO Betty Adamou explains her innovative, user friendly, enjoyable research entirely relies on a customized gaming format and requires no supplementary project work. Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. To find out […]

Facebook clicks are illusory. Multiscreen strategies. Apple grower MR. (RBDR 6.4.2015)

Today on RBDR: 1) Marketing on Facebook, using its members, is fools gold if clicks are a prominent part of the plan. 2) SAS Global Customer Intelligence Director Wilson Raj offers 4 winning multiscreen strategies. 3) How apple growers are using consumer input to make their future decisions about which apple varieties to grow. Sponsored […]

Big Sofa. UCLA student MR controversy, AMS founder steps down. (RBDR 6.3.2015)

Today on RBDR: 1) Big Sofa is a video research aid for client research departments and research agencies 2) UCLA graduate student Michael LaCour’s research about acceptance of same sex marriages was controversial enough, then word leaked that the project was built on big research. 3) Applied Marketing Science President and founder Bob Klein is […]

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