Facebook clicks are illusory. Multiscreen strategies. Apple grower MR. (RBDR 6.4.2015)

Today on RBDR: 1) Marketing on Facebook, using its members, is fools gold if clicks are a prominent part of the plan. 2) SAS Global Customer Intelligence Director Wilson Raj offers 4 winning multiscreen strategies. 3) How apple growers are using consumer input to make their future decisions about which apple varieties to grow. Sponsored […]

Big Sofa. UCLA student MR controversy, AMS founder steps down. (RBDR 6.3.2015)

Today on RBDR: 1) Big Sofa is a video research aid for client research departments and research agencies 2) UCLA graduate student Michael LaCour’s research about acceptance of same sex marriages was controversial enough, then word leaked that the project was built on big research. 3) Applied Marketing Science President and founder Bob Klein is […]

FCC Strengthening 1991 TCPA rules. eMarketer “MultiScreen” insights (RBDR 6.2.2015)

Today on RBDR: 1) The FCC is poised to toughen provisions in the Telephone Consumer Privacy Act, which MRA Director of Government Affair Howard Fienberg warns will have major deleterious effects on market research. 2) eMarketer’s “MultiScreen Usage Roundup” shares insights about marketers’ reachout to eye-wandering consumers. Sponsored by Nuance, offering multi-language verbatim coding services […]

Reasons piling up for a new MR look at data quality (RBDR 5.7.2015)

Today on RBDR: Is the research industry up for a new round of online data quality initiatives? Several executives have pointed out problems with data quality and Mary Beth Weber of Sigma Validation, on RBDR’s “2 Minutes With,” presents her case for a new effort. Sponsored by Nuance, offering multi-language verbatim coding services to help […]

Online data quality realities. 5 steps to get more from client MR projects. (RBDR 4.9.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. To find out more about Nuance: http://www.nuancecoding.com Today […]

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