Bob Lederer RBDR

Three Keys To International Research Excellence | RBDR

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March 5, 2019

Today on RBDR: Ron Gailey spent over a decade running Coca-Cola Company’s research function through the Pacific region, learning and solving problems associated with doing excellent project work in differentiated markets and cultures. He shares three of his leading insights.

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Bob Lederer RBDR

Revenge of Former Smartphone Users | RBDR

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August 22, 2018. Today on RBDR:

A trend may have developed in the UK last year in which smartphone users elect to buy retro-style cell devices without Internet connectivity. They feel they are using their smartphones too much; some are even imposing personal limits on how much they use their smartphones via downloaded apps. This would be a very disturbing trends for research, to say the least.

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Bob Lederer RBDR

Grenville: Necessity for Device Agnostic Surveys | RBDR

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July 25, 2018. Today on RBDR:

MARU/Matchbox Chief Research Officer Andrew Grenville discusses a major step necessary for device agnostic research to live up to its promise: designing surveys properly.

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Bob Lederer RBDR

Could Mobile Be One of Survey MR’s Last Chances? | RBDR

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May 16, 2018. Today on RBDR:

InnovateMR’s Chief Research Officer Lisa Wilding-Brown blogged for Women In Research about the great opportunity and unseen importance of mobile research in turning around the long-decaying respondent cooperation problem.

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Bob Lederer RBDR

Injecting New Consumer Behaviors into Surveys | RBDR

May 23, 2017. Today on RBDR:

Alter Agents’ founder Rebecca Brooks explains to RBDR viewers some of the consumer changes that have taken place that researchers need to cope with and adjust for in their survey research. All the eBooks are downloadable at AlterAgents.com.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

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