Bob Lederer RFL Communications, Inc.

MR in UK cut 17% in Q3 2019 (IPA Bellwether) / RBDR

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October 24, 2019

Today on RBDR: IHS Markit’s IPA Bellwether Report, shows UK marketing in Q3 2019 to be off 0.5%. Digital marketing remains strong, but mobile advertising is off and suffering the biggest loss in marketing spending was marketing research. (Link to reaction to study: https://mobilemarketingmagazine.com/industry-reacts-q3-2019-ipa-bellwether-report)

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Bob Lederer RBDR

WPP: Sorrell to get successor? UBMobile CEO responds to mobile ad weakness report. (RBDR 05.16.2016)

Today on RBDR:

1) Speculation has begun about a successor to WPP founder & CEO Sir Martin Sorrell.

2) UBMobile CEO Craig Stevens has a comment in response to last Tuesday’s RBDR report on the poor performance of mobile advertising and the learning from that for mobile researchers.

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Bob Lederer RBDR

If as study insists, mobile ads are a bust, what does it mean for mobile MR? (RBDR 05.10.2016)

Today on RBDR:

A study from Retale states that mobile advertising does not work, in fact 60% of consumers who clicked a mobile ad admit it was done accidentally. What can we learn from this to apply to mobile research?

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

Research Now CEO search. Confirmit MR exec study. Mobile advertising & Harvard U. (RBDR 10.15.2015)

Today on RBDR:

1) Research Now announces it has begun a search for a new President & CEO following the resignation of Kurt Knapton.

2) Confirmit launches a global study to identify which of five persons each researcher slots into in order to gain an understanding of where the research industry is going and where it wants to go. Take the survey HERE.

3) News notes about the extremely low percentage of advertising that is mobile friendly and a story about the Big Data bonanza progressing throughout Harvard University professors. (Link HERE).

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Bob Lederer RBDR

Fewer ad blockers on cell phones, tablets. Cookies grossly mislead reach, frequency (RBDR 8.10.2015)

Today on RBDR: 1) Many consumers have decided to place ad-blockers on their computers, both at home and for business. But the same is far from the case on those same consumers’ mobile phones and tablets, which make mobile advertising that much more attractive for marketers. 2) According to a Facebook-owned measurement service, marketers who are still reliant on cookies face two gross and different inaccuracies with reach and frequency. 3) Qualtrics introduces the kind of research incentive that may be particularly appealing to millennials.

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To find out the full implications, mostly notably those related to legal and cost, of TCPA compliance to a company and its research, please visit:

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