Bob Lederer RBDR

Ford’s new Research & Innovation Center. Mizzouri’s Ali Perry. (RBDR 1.26.2015)

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Today on RBDR: 1) Ford Motor Co. opens its new Palo Alto, CA Research & Innovation Center. 2) Mizzouri CMO Ali Perry explains how very basic research ideas, engineered and driven by a small group of dedicated, innovative, detail-oriented and connected senior research executives, are bringing faster, less expensive and better research work to life.

Bob Lederer RBDR

Innovative startup MR agency, Mizzouri, enlists Kim Dedeker (RBDR 11.13.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

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Today on RBDR: 1) Startup research agency, Mizzouri, opens its door with a prestigious management ream that includes former P&G research head & recent Kantar Americas Chair Kim Dedeker AND several extraordinary research methods and output. 2) Temkin Group announces its 3 2014 client award winners for great customer experiences. 3) SurveyMonkey enters the European market, first stop is Britain.