Bob Lederer RBDR

Study Confirms Machine Learning Research Benefits / RBDR

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February 11, 2019.

Today on RBDR: Research innovations exist in abundance, but few of them can offer concrete research evidence of their effectiveness and efficiency. A February 2019 Marketing Science article by two MIT researchers presents evidence of some machine learning research superiority in terms of output, timing and cost savings.

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Bob Lederer RBDR

Facebook alters internal research planning. MIT working w/Twitter (RBDR 10.6.2014)

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On today’s RBDR: 1) Facebook announces what it says are significant internal changes to its research processes to ensure that problems like its recent emotional contagion study do not reoccur. 2) Twitter is partnering with the Massachusetts Institute of Technology on a study of social media, a collaboration that will last five years and cost $10 million. 3) UK researchers claim their new study demonstrates that brain injury can result from simultaneous exposure to mobile phone, laptop and newspapers or magazines.

Bob Lederer RFL Communications, Inc.

Disruptive innovation myth exploded! Auto insurer data growing. (RBDR 8/13/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Disruptive innovation is the coveted goal of most startups, however a study shows that new companies with disruptive capabilities tend to move towards collaboration with existing market forces rather than battling rivals hard for market share. 2) Driver insurance companies are busy creating apps to capture the driving behavior of the individuals they are insuring.

Bob Lederer RFL Communications, Inc.

NPs need to hear from “Harbingers of Failure;” Styring on social media & MR (RBDR 5 27 2014

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) New Product marketing needs to look beyond “influencers.” Kellogg School of Management’s Eric Anderson and three colleagues reveal a study that recommends tapping into “harbingers of failure.” 2) InsightFarm’s Kelley Styring shares her thoughts about the place social media has in market research.

This RBDR’s “cloud link”: https://cloud.real.com/s/nCG9vQ

Bob Lederer RFL Communications, Inc.

MR: be brand-focused despite shiny toys; Mkters pressured for data; China’s WeChat (RBDR–5/21/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Mondelez Asia Pacific Director of Brand Strategy Michael Chadwick believes market researchers are allowing their attraction to new market research technology bells and whistles to distract them from the tools’ brand-building capabilities. 2) An MIT Sloan Management Review survey shows 60% of business professionals are under management pressure to become for data driven, and just under 30% have gained access to more data in the last year. 3) In China, the WeChat mobile service is making great research strides.