Watson Analytics could revolutionize. Scottish polling skittish (RBDR 9/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR:

1) IBM launched what it called its biggest analytics launch in a decade, Watson Analytics.
(http://www.pcworld.com/article/2684532/ibm-watson-analytics-preps-the-data-so-you-dont-have-to.html)
(http://www.pcworld.com/article/2684332/ibm-wants-to-replace-the-spreadsheet-with-watson-analytics.html)
(http://www.marketwatch.com/story/ibm-introduces-powerful-analytics-for-everyone-2014-09-16-12183310)
2) As Scottish voters went to the polls to vote on independence from England, pollsters are hoping to dodge a bullet as they face uncharacteristic uncertainty about their work. 3) McDonald’s is testing “build-your-own-burger” and paying special attention to data capture, providing consumers a tablet to order their burger, in the four test stores.

Centering Data is Amazon’s “secret sauce,” espoused by Jeff Bezos (RBDR 9/17/ 2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) FTC Chairwoman Edith Ramirez warned businesses about their data collection and analysis being used to discriminate against low-income and underserved populations. 2) Lessons learned by David Selinger during his noteworthy time at Amazon are all about the importance and vitality of data to corporates–and they are easily transferable.

Martina Olbertova’s 5 myths for MR to overcome (RBDR 9/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: Martina Olbertova’s latest blog emphasizes that market research can not hope to implement all the available and promising new tools and techniques until the industry finds a way to overcome five major myths about its functioning. (http://rwconnect.esomar.org/market-research-debunked/)

Big Data NOT MR’s enemy. Nikki Lavoie’s ESOMAR Review. (RBDR 9/15/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) All the hullabaloo about Big Data does not mean its full-scale use threatens market research. Business2Community.com’s Andrew Dalglish points to four things MR does not need to worry about from Big data. 2) MindSpark Lab Research International LLC’s Nikki Lavoie shares her impressions about the best presentations made at the 67th Annual ESOMAR Congress.

B2B cos. knowingly misapplying insights. Top uses of text analytics. (RBDR 9/11/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) B2B companies are, bizarrely, misusing a lot of their available insights in trying to do business with their customers. 2) A questionnaire with users of text analytics shows a one top-heavy use of the information. 3) Google public meetings throughout Europe interact with consumers about compliance with EU court mandates about privacy.

Inside Research folds. ESOMAR: MR sales up 2.8%. Cos need Chief Mktg Technologist (RBDR 9/10/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Inside Research Editor Larry Gold has announced that the September 2014 issue, mailed Friday September 5, is the publication’s last. 2) ESOMAR releases its 2013 global MR revenue report. 3) Businesses are looking for and hiring marketers with IT understanding to fill the Chief Marketing Technologist role. 4) Another career market researcher is seeking to become Mayor in his town, Larry King Solomon in Union, OH.

How NPs can perform better. 4 emotions that drive content (RBDR 9/9/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Ivey Business School Marketing Professor Niraj Dawar explains the role of the Cognitive Economy Principle with respect to new product acceptance by consumers. (http://businesstoday.intoday.in/story/competitive-battles-among-brands-coca-cola-pepsi-marketing/1/210030.html)
2) SocialBarrel.com’s Kimberly Grimms explains the four top emotions that successfully drive content. (https://thesocialmailman.uberflip.com/h/i/22841023-4-emotional-drivers-for-a-successful-content)

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