Procurement on MR 2015 buys. UnMetric’s SM CI service. New mobile uses. (RBDR 8.20.2015)

Today on RBDR: 1) ProcurementLeader.com releases its report on new trends in market research acquisition so far in 2015 2) UnMetric launches its SENSE service, delivering competitive intelligence tracking of 35,000 brands from 27 different industries. 3) Instant.ly shares some of its latest new uses of mobile research. RBDR is sponsored by Socratic Technologies, whose […]

Jawbone sues Fitbit over MR. Biz internships need MR savvy. MR “ambulance chasers.” (RBDR 6.1.2015)

Today on RBDR: 1) Jawbone sues Fitbit, Inc. for new employees’ alleged sharing of proprietary secrets, including market research. 2) A key to landing a Summer business internship is said to be students’ “market research savvy.” 3) Stunning revelation from Precision Opinion’s Jim Medick that improper use by researchers of mobile research phone numbers can […]

TNS CEO’s amazing Big Data/MR projection. Instantly mobile vs online study. (RBDR 5.28.2015)

Today on RBDR: 1) TNS Global CEO Richard Ingleton projects where Big Data will drive market research in the long-term, a foretelling that might shake up many researchers. (Link to this story: (http://articles.economictimes.indiatimes.com/2015-05-15/news/62192468_1_market-research-big-data-qualitative-research) 2) Instantly shares results of its multi-phase mobile versus online research study, which reveals some clear mobile benefits and just-as-apparent challenges. (Link […]

The “Real” versus Potential Impact of Technology on MR. (RBDR 5.27.2015)

Today on RBDR: RBDR’s commentary on the real impact of technology on the economic growth of research–and how much more it might have been and could be moving forward. RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com Don’t […]

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