No consensus on mktg data priority; Mkters can’t close loop on consumers (RBDR–7/21/2014)

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Making news on RBDR today: 1) An Incite Marketing & Communications study of marketers and their data priorities reveals four important points of view and, more importantly, no consensus. 2) In the UK, second quarter marketing spending was up even as spending on MR was down. 3) University of Maryland Professor Roland Rust points out that marketers are adept at collecting customer data, but they are noticeably deficient in conducting real-time marketing activity. That will continue for some time.

TNS’ 48-hour concept evaluator; Honomichl Top 50 becomes “Gold Top 50″ (RBDR–7/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) TNS’ eValuate Express can reportedly assess the positive or cannibalizing impact of an innovation in as little as 48 hours. 2) Inside Research’s 36-year Honomichl Top 50 has a new
moniker, the Gold Top 50. 3) Facebook and Nielsen Media are expanding their TV viewing monitoring work, adding mobile phone and tablet TV viewing. 4) Strata’s study of individual’s attitudes towards video advertising found a pronounced difference of opinion about the intrusiveness of targeted advertising.

Germany’s World Cup Big Data edge; 27 DMAs band together into Global DMA (RBDR–7/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Germany’s winning World Cup squad seems to have an edge, a Big Data edge, provided by the “Match Insights” tool which delivered player and team metrics/tendencies. 2) 27 direct marketing associations from all over the world have banded together to form the Global Direct Marketing Association. 3) The UK’s Marketing Research Association has launched a sugging and frugging hotline that can be used by organization and individuals to report that sort of abusive behavior.

P&G creative ad process revealed; Salesforce.com’s new R&D (RBDR–7/15/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) A person familiar with Procter & Gamble’s advertising agency creative review process shares some of its most effective components. 2) Salesforce.com’s $390 million acquisition of RelateiQ creates a sought after research & development division.

NEW INSIGHT: where mobile ads work!; Kellogg’s 3 BIG MR changes (RBDR–7/9/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

For research agency expertise, originality and breakthrough thinking like few others, visit http://www.sotech.com

Today: 1) A study by three collegiate researchers explains where and how mobile advertising works, including product categories. 2) Kellogg Director of Insights & Planning for Asia Pacific & Sub Sahara, Tyrone Almeida, explains three big changes in Kellogg market research.

Social media predictor Blab; “Don’t Know’s” mute poll responses (RBDR–7/08/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) A new online service, Blab, says it predicts with 70% accuracy what subject matter will be hot in social media 72 hours in advance. 2) Inclusion of “Don’t Know” as a option in a poll is a too-inviting choice for many respondents, especially women.

Pollster’s 3-methodology test; Neuroscience potentials/realities (RBDR–707/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) A pollster conducted three different polling methodologies days before an Ontario, Canada election, which generated three similar outcomes but different-enough results. 2) Neuroscience expert and research-knowledgeable Carl Marci, Chairman of Innerscope Research, discusses short- and long-term prospects.

“Brake” vs “Fuel” MR models; Consumer cos must have MR; Buck Weaver Award (RBDR–7/3/14)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Mondelez Director of Brand Strategy for the APAC region discusses the negative impact of “Break Research” and the positive contributions of “Fuel Research.” 2) Vision Critical EVP & MD for Asia Pacific, Peter Harris, emphasizes the role MR must play for companies that want to understand customers and their evolving demands. 3) The 2014 Buck Weaver Award, sponsored by General Motors Corp., was presented to Stanford Professor Emeritus & Optimal Strategix Group CRO Seenu Srinivasan.

FB’s “emotion contagion” study; P&G mktg reset; AURA supplier honors (RBDR–7/02/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about happy clients and why they are pleased at: http://www.curiosityinsightstream.com/case_studies

Today on RBDR: 1) Facebook has angered a substantial portion of its members after disclosing a 2012 “emotional contagion” experiment or study that manipulated news content in order to assess whether week-long positive or negative news feeds altered the mood of those receiving them. 2) Procter & Gamble changed its internal marketing structure beginning July 1, converting marketing personnel to brand or associate brand directors. 3) AURA honored various supply-side research agency at its annual conference in London last week.

“C-level” for analytics?; Phablets catching on; Remembering Dr.John Martin (RBDR–7/01/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out more about happy clients at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Analytics function moving to C-level?
2) Chief Communication Officers adding social media and influential Twitter and bloggers to their oversight. 3) Phablets are catching on among consumers interested in buying a smartphone. 4) WPP’s Data Alliance hooks up with Factual on mobile data use. 5) In a huge oversight, Dr.John Martin, Chairman and co-founder of Chadwick Martin Bailey died back in February. Here is a link to Martin’s eulogy composed by Anne Bailey Berman, his longtime business partner: http://www.southstreetstrategy.com/remembering-dr-john-martin/

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