Bob Lederer RFL Communications, Inc.

Converting Oceans of Data Into Insights | RBDR

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May 22, 2019

Today on RBDR: VisionEdge Marketing President Laura Patterson comments about the overabundance of data available to an average client–and steps that can be taken to transform those data that matter into insights and knowledge.

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Bob Lederer RBDR

5 metrics for customer centricity. Drones for mobile data. (RBDR 2.25.2015)

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Today on RBDR: 1) MarketingProf.com contributor Laura Patterson presents the “5 Key Metrics You Need to Create a Customer-Centric Company,” a resource for every company that says it is goal is customer centricity. 2) The newest mobile location-based data solution: drones, which will be tested by Adnear in the suburbs of Los Angeles. 3) Third-party data, or what the Wall Street Journal’s Jack Marshall refers to as “Audience Segments,” is not winning favor with marketers that are trying to reach target consumers.