Bob Lederer RBDR

Fulgoni on Black Friday cont’d. Client of Year Award. YouGov on UK pollsters. (RBDR 12.15.2015)

Today on RBDR:

1) comScore Chairman Emeritus Gian Fulgoni wraps up his thoughts about the implications on research from the 2015 evolution of Black Friday and Cyber Monday.

2) RFL’s Client of the Year in the Foresight Growth category is Johnson & Johnson Canada’s Jeff Srour.

3) YouGov released its analysis about what pollsters did wrong in their projections for last May’s UK elections.

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Bob Lederer RBDR

Online Brits not impacting brands. IBM Watson unleashed on research (RBDR 9/3/2014)

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Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Kantar Media TGI’s study of British online users shows a very low correlation between their online presence and brand activity. 2) The 7th annual UMass Dartmouth Center for Marketing Research focused on Fortune 500 use of social media shows huge buy-in of new social media platforms. 3) IBM’s Watson is being unleashed in the scientific world to show possibilities between chemical compounds and help scientists sift through tends of thousands of daily releases of papers.

Bob Lederer RFL Communications, Inc.

IMS buys part of Cegedim; Health policy researcher eschew social media (PRVR–6/30 to 7/3/2014)

This week on Pharma Research VIDEO Report:  1) IMS Health’s acquisition of assets of Cegedim vastly increases IMS’ size and may lead to new insights  2) New pharmaceutical research registry announcements.  3) Johnson & Johnson announces new alliances to explore early-stage therapeutic innovations for pharma, medical devices,diagnostics and consumer health.  4) Perelman School of Medicine reveals health policy researchers limit their social media use to communicate research findings  5) IDC Health Insights releases a new report to help payers effectively reach & engage segments of their member populations, which have changed due to ACA.

Bob Lederer RFL Communications, Inc.

For Johnson and Johnson, Millward Brown’s brand equity comparison leads way to emotional MR; Social media expert Perry Marshall explains why Facebook revenues will triple (RBDR–11/14/2013)

Today: 1) The J&J Consumer Products alteration of its marketing research through Millward Brown’s brand equity comparative tool is a crucial building block to achieving emotional brand/consumer connections.

2) Social media research guru Perry Marshall explains why Facebook will triple its revenues by the summer of 2015 and why Facebook advertising works better for B2C than B2B. Bonus information: Marshall’s http://isfbforme.com website will test Facebook advertising as a value for you and your business.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

J&J changes its consumer MR; Tom Anderson peers 2 years into future of text analytics; Multi-tasker skeptic Clifford Nass dies at age 55 (RBDR–11/12/2013)

Today: 1) WARC reported J&J VP Global Strategic Insights Brenda Armstead explained a new MR approach that relies on a Millward Brown cross-company brand equity system for its consumer brands. 2) Anderson Analytics President Tom Anderson looked ahead 2 years into the future at text analytics and sees more domain expertise and industry-specific text analytics tools coming–and a drop off in Twitter- and Enterprise-minitoring. 3) Stanford University sociologist Clifford Nass, who spearheaded skepticism about the validity of information gathered from multi-taskers, died at 55.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.