Facebook optimizes News Feed. CMO Metrics report. GOP copies Obama ad strategy. (RBDR 02.03.2016)

Today on RBDR: 1) Facebook begins to use qualitative feedback to figure out the optimum News Feed for individual members. 2) The CMO Council releases its study that explains the metrics most respected by marketers in assessing their customer engagement efforts. 3) GOP political operatives are copying President Obama’s 2012 TV advertising-buying playbook. RBDR is […]

Predictive analytics on B2B. Facebook political targeting. Super Bowl analysis. (RBDR 02.01.2016)

Today on RBDR: 1) What we now know about the impact of predictive analytics with B2B companies. 2) Facebook jumps into targeting of its members as a collaborator with political candidates. 3) Field Agent introduces a novel research analysis of different aspects of Super Bowl viewers. RBDR is sponsored today and this week by Decision […]

Surveys: move is on to mobile. New FB virtual reality center. (RBDR 01.26.2016)

Today on RBDR: 1) The incredible research transition underway from PC survey taking to mobile is documented by Lucid’s Patrick Comer. 2) Facebook is opening a Pittsburgh research center to bring to market its Oculus virtual reality platform, what some see as the next big thing in research technology and capability. RBDR is sponsored by […]

MRx salaries. Insertable video q’s. Nielsen Twitter ratings add Facebook. (RBDR 01.21.2016)

Today on RBDR: 1) RBDR reviews the client and vendor salary results from Burtch Works’ Marketing Research Professionals study. 2) Voxpopme revolutionizes the field of open-ended questions with an app that allows insertion of this capability into standard surveys. 3) Nielsen is building upon its Twitter TV Ratings, which will shortly include Facebook and Instagram […]

Political polling and SurveyMonkey. Research data Facebook can bring to MR. (RBDR 11.24.2015)

Today on RBDR: 1) SurveyMonkey decides to risk its reputation by entering the political polling field. 2) What can Facebook provide market researchers? Doug Pruden and Terry Vavra spell out six things to start. RBDR is sponsored by 20/20 Research, helping you do better research. Visit 2020research.com; better yet check out the “case studies” section […]

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