Proof mobile MR is catching on; 25%+ of Web traffic is non-human (RBDR 8/12/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Mobile market research is really catching on? We know because of the very focused questions being asked about validating its current modes and comparisons with other MR methods. 2) How bad is the problem of Non-Human Traffic for advertisers? They may be completely wasting 30-50% of their ad investments. 3) Read “This Man worked at Google, Microsoft and Facebook – Here’s what it’s like to work at those companies” for a terrific basic understanding of how those powerful organizations work and are structured.

OKCupid also admits user experiments; 2 Critical Emerging MR Trends (RBDR 7/31/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) In the wake of Facebook’s revelation that it conducted an emotional contagion study of almost 700,000 of its users, OKCupid confesses to experiments of its own on users of the free matchmaking service. (Here is the link to the Microsoft Research study into the Facebook user experiment: http://www.fastcoexist.com/3033369/why-did-we-care-about-the-facebook-contagion-study-or-did-we-even-care-at-all)

2) Marketresearch.com’s Managing Editor Ashlan Bonnell comments for RBDR on 3 important, emerging market research trends, whose details you may not understand.

TNS’ 48-hour concept evaluator; Honomichl Top 50 becomes “Gold Top 50″ (RBDR–7/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) TNS’ eValuate Express can reportedly assess the positive or cannibalizing impact of an innovation in as little as 48 hours. 2) Inside Research’s 36-year Honomichl Top 50 has a new
moniker, the Gold Top 50. 3) Facebook and Nielsen Media are expanding their TV viewing monitoring work, adding mobile phone and tablet TV viewing. 4) Strata’s study of individual’s attitudes towards video advertising found a pronounced difference of opinion about the intrusiveness of targeted advertising.

Germany’s World Cup Big Data edge; 27 DMAs band together into Global DMA (RBDR–7/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Germany’s winning World Cup squad seems to have an edge, a Big Data edge, provided by the “Match Insights” tool which delivered player and team metrics/tendencies. 2) 27 direct marketing associations from all over the world have banded together to form the Global Direct Marketing Association. 3) The UK’s Marketing Research Association has launched a sugging and frugging hotline that can be used by organization and individuals to report that sort of abusive behavior.

FB’s “emotion contagion” study; P&G mktg reset; AURA supplier honors (RBDR–7/02/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about happy clients and why they are pleased at: http://www.curiosityinsightstream.com/case_studies

Today on RBDR: 1) Facebook has angered a substantial portion of its members after disclosing a 2012 “emotional contagion” experiment or study that manipulated news content in order to assess whether week-long positive or negative news feeds altered the mood of those receiving them. 2) Procter & Gamble changed its internal marketing structure beginning July 1, converting marketing personnel to brand or associate brand directors. 3) AURA honored various supply-side research agency at its annual conference in London last week.

Facebook personal ad data options; Customer sat ≈ customer spending (RBDR–6/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Facebook has decided to provide its users with two new personal data options related to its serving of advertising. 2) An MIT Sloan Management Review says the relationship between customer satisfaction and customer loyalty is statistically significant but not as manageable as businesses might believe.

Facebook: social media focus group “Yes,” sales tool “No” (RBDR–5/28/14)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) A study shows Facebook engagement does not correlate with sales, however it can serve as a social media focus group. 2) Tobii Glass kicks off a mini marketing campaign to play up the qualities and capabilities of new Tobii Glass 2 units for in-store research.

Today’s “Cloud” link: https://cloud.real.com/s/oNvraQ

Follow

Get every new post delivered to your Inbox.

Join 1,128 other followers