Political polling and SurveyMonkey. Research data Facebook can bring to MR. (RBDR 11.24.2015)

Today on RBDR: 1) SurveyMonkey decides to risk its reputation by entering the political polling field. 2) What can Facebook provide market researchers? Doug Pruden and Terry Vavra spell out six things to start. RBDR is sponsored by 20/20 Research, helping you do better research. Visit 2020research.com; better yet check out the “case studies” section […]

SM marketing vs. traditional. Notable MR award winners. MRC issues SM guidelines. (RBDR 11.19.2015)

Today on RBDR: 1) New study with 511 marketers shows they believe social media is now more effective than many traditional norms of marketing. 2) Winners from research announced for Jay Wilson Lifetime Achievement Award, Golden Bridge Awards and Stevie Executive of the Year Awards. 3) Media Rating Council issues its Social Media Measurement Guideline […]

Government interest in Facebook. Microsoft launches Project Oxford. (RBDR 11.17.2015)

Today on RBDR: 1) Facebook updates its number of requests from governments during the first half of 2015. 2) Microsoft Research officially releases its emotion API capabilities for developer testing. Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology. To find out how and […]

J.D. Power for sale. Facebook member usage under scrutiny. (RBDR 11.6.2015)

Is YouTube blocked at your office? Access today’s RBDR in the RealPlayer Cloud by clicking here. Today on RBDR: 1) McGraw Hill puts J.D. Power up for sale. Why is this happening and what is it worth? 2) Facebook 3rd quarter financials present revenues, profits and membership and usage figures that might concern marketers and […]

Contagious Index improves SM measurement. Common sense re ad blocking. (RBDR 11.03.2015)

Is YouTube blocked at your office? Access today’s RBDR in the RealPlayer Cloud by clicking here. Today on RBDR: 1) The DigitasLBI and Jonah Berger Contagious Index adds unique social media measurement around Facebook and Twitter. (Find this story here.) 2) Ad blocking is not all bad, insists Marken Communications’ Andy Marken, who says it […]

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