Fewer ad blockers on cell phones, tablets. Cookies grossly mislead reach, frequency (RBDR 8.10.2015)

Today on RBDR: 1) Many consumers have decided to place ad-blockers on their computers, both at home and for business. But the same is far from the case on those same consumers’ mobile phones and tablets, which make mobile advertising that much more attractive for marketers. 2) According to a Facebook-owned measurement service, marketers who […]

Apple won’t collect personal customer data. “Vanishing Point” trend MR. (RBDR 7.14.2015)

Today on RBDR: 1) Datanami’s Alex Woodie explains Apple’s unbending attitude against collection of personal data from consumers. 2) At IIEX in Atlanta, Futures Group Executive Chairman J Walker Smith explained “Vanishing Point” trend research that identifies and explains how to benefit from hardly detectable emerging trends. RBDR is sponsored today and this week by […]

FB redefines Cost-per-click. Cardlytics movie MR put to test. (RBDR 7.13.2015)

Today on RBDR: 1) Facebook’s redefined “Cost-per-Click” focuses on websites and apps to improve its impact against advertisers’ objectives. 2) Great evidence that Millennials can best be reached for research via mobile services. 3) Unique research capabilities with movie-goers, whether they purchase online or offline, is being offered by Cardlytics–and Palisades Media Group and The […]

What? 24 video views to get ONE video sharing? (RBDR 7.8.2015)

Today on RBDR: 1) An Australian professor’s estimate of how many views are required to create ONE SHARE of video content shows we all have a lot of social media building to do. 2) Facebook video services seem to make a strong case as an HBO program linked to an actor’s Facebook account receives 5.5 […]

Customer centricity: what Comcast must do. Social media bias exposed.(RBDR 6.30.2015)

Today on RBDR: 1) Pointed suggestions and recommendation from a call center expert about the steps Comcast must take in order to ensure its customer centricity initiative is more than rhetoric. 2) A Northwestern University study points out specific biases inherent in the use of social media data. RBDR is sponsored today and this week […]

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