Bob Lederer RFL Communications, Inc.

Coronavirus Is Not Research’s Only Crisis / RBDR

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July 28, 2020

Today on RBDR: In Episode #61 of our “Research & Coronavirus” series, former IBM MR head and Anheuser-Busch C-level executive Dennis Murphy notes fact-based challenges which research faces. (We couldn’t resist. Commemorating #61 for baseball fans as MLB returns, enjoy Roger Maris’ historic home run in 1961 – called by baseball Hall of Famer announcers Red Barber and Mel Allen: https://www.youtube.com/watch?v=4hSNO_PhSnI)

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Bob Lederer RBDR

How Twitter users connect w/TV. What’s specifically wrong with Big Data. (RBDR 9.30.2015)

Today on RBDR: 1) Twitter reveals results of a study that shows a new dramatic link between television viewing and tweeting. (Story link: http://fortune.com/2015/09/21/here-are-some-tv-tips-from-twitter-everyones-favorite-second-screen/) 2) If you have a strong and positive belief about the current state of Big Data, you will want to think again after you hear our interview with Slater Victoroff, CEO of indico Data Solutions, on RBDR. (Story link: http://techcrunch.com/2015/09/10/big-data-doesnt-exist/#.nzwjs5:Q70F)

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

The case for MR depts to change to Decision Insights (RBDR 8/25/2014)

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visit http://bit.do/researchnow

Today on RBDR: 1) Bob Lederer makes his case for client research departments to rename themselves “Decision Insights” because it more accurately describes the department’s purpose and deliverables. 2) Dennis Murphy delivers what could be his final message to the research industry.

Bob Lederer RFL Communications, Inc.

RBDR for August 26, 2013

eMarketer reports that digital platforms have surpassed television as the U.S. media content consumption. Dennis Murphy comments on how top market researchers are still relying on traditional survey research for critical insights. RBDR plans to address what it identifies as the MR industry’s most important issues, but we want your input. Email info@rflonline.com to share your thoughts.

Sponsored by Decipher, Inc. (http://www.decipherinc.com), focusing on technology and research systems that bring data to life and revealing how even seemingly small discoveries can yield meaningful insights.

Here is the first of several mobile MR insights to be delivered in this RBDR content box this week, courtesy of Decipher, Inc.: