Decipher President Kristin Luck on TMRE technologies (RBDR 10.23.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: Decipher Inc. President Kristin Luck discusses the technologies on display at The Market Research Event in Boca Raton, FL that have impressed her and, in some cases, surprised her.

Watson Analytics could revolutionize. Scottish polling skittish (RBDR 9/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR:

1) IBM launched what it called its biggest analytics launch in a decade, Watson Analytics.
(http://www.pcworld.com/article/2684532/ibm-watson-analytics-preps-the-data-so-you-dont-have-to.html)
(http://www.pcworld.com/article/2684332/ibm-wants-to-replace-the-spreadsheet-with-watson-analytics.html)
(http://www.marketwatch.com/story/ibm-introduces-powerful-analytics-for-everyone-2014-09-16-12183310)
2) As Scottish voters went to the polls to vote on independence from England, pollsters are hoping to dodge a bullet as they face uncharacteristic uncertainty about their work. 3) McDonald’s is testing “build-your-own-burger” and paying special attention to data capture, providing consumers a tablet to order their burger, in the four test stores.

Centering Data is Amazon’s “secret sauce,” espoused by Jeff Bezos (RBDR 9/17/ 2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) FTC Chairwoman Edith Ramirez warned businesses about their data collection and analysis being used to discriminate against low-income and underserved populations. 2) Lessons learned by David Selinger during his noteworthy time at Amazon are all about the importance and vitality of data to corporates–and they are easily transferable.

Martina Olbertova’s 5 myths for MR to overcome (RBDR 9/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: Martina Olbertova’s latest blog emphasizes that market research can not hope to implement all the available and promising new tools and techniques until the industry finds a way to overcome five major myths about its functioning. (http://rwconnect.esomar.org/market-research-debunked/)

Harvard Business Review points to crucial demands on CMOs; GfK 1st half financials (RBDR 8/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Harvard Business Review article points to crucial demands on Chief Marketing Officers, areas where market research can obviously help. Yet, the authors do not recommend including MR in the loop. 2) Forrester Research says CIOs do not have the trust and respect of marketing leaders as far as understanding customer life cycles or marketing technologies. 3) GfK’s first half of 2014 financial results are so beneath expectations that it says it won’t meet full-year 2014 business goals. 4) Associate Editor Travis Cornejo is leaving RBDR.

Disruptive innovation myth exploded! Auto insurer data growing. (RBDR 8/13/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Disruptive innovation is the coveted goal of most startups, however a study shows that new companies with disruptive capabilities tend to move towards collaboration with existing market forces rather than battling rivals hard for market share. 2) Driver insurance companies are busy creating apps to capture the driving behavior of the individuals they are insuring.

Proof mobile MR is catching on; 25%+ of Web traffic is non-human (RBDR 8/12/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Mobile market research is really catching on? We know because of the very focused questions being asked about validating its current modes and comparisons with other MR methods. 2) How bad is the problem of Non-Human Traffic for advertisers? They may be completely wasting 30-50% of their ad investments. 3) Read “This Man worked at Google, Microsoft and Facebook – Here’s what it’s like to work at those companies” for a terrific basic understanding of how those powerful organizations work and are structured.

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