Bob Lederer RFL Communications, Inc.

In 2022, CRM Data Earns A Place With MR / RBDR

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January 19, 2022

Today on RBDR: Twenty years ago, CRM data was of little interest to market research; sales and marketing used it in their dealings with retailers. In 2022, CRM data has resonance with MR because it is collected from every customer who buys something.

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Bob Lederer RFL Communications, Inc.

Don’t word track on Pinterest; CRM means what? Bill Harvey on 3 media MR issues (RBDR 8/4/2014)

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Today: 1) Why “tracking” keywords on Pinterest is a waste of time. 2) CRM stands for Customer Relationship Management. Or does it? Two researchers says it can also stand for “Company Recession Management” and they claim to have research that proves it. 3) Bill Harvey reviews 3 media research improvements that will take some time but are so worth it.