Mobile MR’s global adoption. Why 1 of 2 MR projects underwhelm. (RBDR 7.30.2015)

Today: 1) Confirmit SVP Wale Omiyale blogged about mobile research’s global penetration or lack thereof, and offers practical business reasons why it should be more widespread. 2) Insites Consulting’s “Market Research Impact Study” allowed research and marketing professionals to explain the central reasons why most research does not hit home and change marketing’s thinking. (Link […]

More comprehensive in-store MR. Mobile marketers don’t capture 49% of conversions. (RBDR 7 29 2015)

Today: 1) VideoMining Corp. introduces new in-store technical research capabilities to complement its video research and collect more comprehensive consumer behavior knowledge. 2) DialogTech research finds that marketers are failing to see and account for 49% of conversions taking place from mobile advertising. RBDR is sponsored today and this week by Market Probe, which for […]

Consumers moving toward control of personal data. Social media self-measurement? (RBDR 6.8.2015)

Today: 1) Consumers may edging closer to insisting that they gain greater control of their personal information. 2) AdExchanger discusses the controversy between social media sites and media agencies over the sites’ self measurement. RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that […]

Facebook personal ad data options; Customer sat ≈ customer spending (RBDR–6/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. To find out more about Nuance: Today: 1) Facebook has decided to provide its users with two new personal data options related to its serving of advertising. 2) An MIT Sloan Management […]

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