Unilever’s Keith Weed & Research. Affectiva’s 2-million person facial databank. (RBDR 10.30.2014)

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Today, on RBDR: 1) Research Live’s profile of Unilever CMCO Keith Weed portrays an executive who is fully tuned in to research but also cognizant of qualitative shortcomings at Unilever, which the giant CPG is working to fix. (The original story: http://www.research-live.com/features/a-man-with-purpose/4012445.article)
2) Affectiva announces its accumulation of emotion information from two million people around the world, encompassing in excess of 7 billion emotion data points.
3) Twitter’s third quarter results for Wall Street included a disappointing drop in engagement by its users.

Innovation decisions not including Qual. Stopping “surveys behaving badly” (RBDR 10.29.2014)

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RBDR is sponsored today by 2020 Research, helping you do better research.

Researchers need their projects done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Here’s a a link to an impressive 2020 Research webinar with radically new research project insights that leading researchers use to delight clients with richer, faster insights:

https://qualmeeting.adobeconnect.com/_a818376747/p1mvw3pol4q/?launcher=false&fcsContent=true&pbMode=normal

Check out http://www.2020Research.com

Today, on RBDR: 1) European Centre for Strategic Innovation CEO Alessandro Di Fiore points out that qualitative research is on the outside looking in concerning many corporations’ strategic and innovation processing–and what needs to happen to upend that trend. 2) Rubinson Partners’ Principal Joel Rubinson explains why he’s up in arms with “surveys that are behaving badly,” and what he would like to see done about that. (Read more detail at http://blog.joelrubinson.net)

Google Consumer Surveys branch out. 20 MRers you need to know (RBDR 10/28/2014)

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Sponsored by 2020 Research, helping you do better research.

2020 knows that researchers need work done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Here is a a link to a recent 2020 webinar that featured radically new insights from surprisingly familiar sources, demonstrating how leading researchers are getting richer insights faster and delighting their clients:

https://qualmeeting.adobeconnect.com/_a818376747/p1mvw3pol4q/?launcher=false&fcsContent=true&pbMode=normal

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Today, on RBDR: 1) Fresh Intelligence Research Corp. introduces ValidateIt, the first third party DIY service using Google Consumer Surveys (A YouTube video, featuring Google Consumer Surveys’ Paul McDonald, explains Google’s support and co-creation, with Fresh Intelligence Research Corp., of ValidateIt, the first third party DIY service: Google Consumer Surveys’ Paul McDonald explains Google support and co-creation of ValidateIt:

2) Google also announced it is bolstering its Artificial Intelligence interests by hiring six experts and partnering with Oxford University.

3) Bob Lederer is cited as one of “20 Market Researchers to Know” for 2014 by Survey Magazine.

See pages 90-91 in this link:

http://viewer.epaperflip.com/Viewer.aspx?docid=6530adbd-086a-4cfd-82dc-a3c70107dbc0

New report on training today’s researchers. CMO mkt intell tools (RBDR 10 21 2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: www.nuancecoding.com

Today on RBDR: 1) Best Practices LLC’s new report on training market researchers to be optimum functioning contributors. 2) A blog comments on three top tools and techniques available to CMOs take control of market intelligence.

5 recommended social media ROI metrics. Mobile the 3rd most effective mkt tool (RBDR 10.8.2014)

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To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) To measure social media ROI across channels, Simply Measured’s Uri Bar-Joseph recommends these metrics: 1) Audience size, 2) Mentions 3) Engagement 4) Impressions and 5) Reach. 2) A new mobile marketing study rates mobile as third most effective, behind email and social media.

 

New Biz Models are better than NPs. Social Media rules for brands (RBDR 10.7.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) University of St. Gallen Professor Oliver Gassmann, writing from Switzerland for The Financial Times, critiques many companies that have missed new business opportunities by failing to alter their business models. Here’s the link to the original story: http://www.ft.com/intl/cms/s/2/b2ef363c-31c4-11e4-b377-00144feabdc0.html

2) How brands need to take advantage of social media comes down to engaging with consumers on their terms, not the companies.

Microsoft Prediction Lab gets support. Wearables mkt will quadruple in size (RBDR 10.2.2014)

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RBDR is sponsored today and this week by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals. Their forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. The company’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

For more information on 4i, please visit http://www.4iGrowth.com.

4i staged a special webinar focused on obtaining bigger bangs from insights and analytics functions this week. You can hear a replay by going to http://www.4iGrowth.com .

Today on RBR: 1) Comments are flowing in about Microsoft Prediction Lab and its’ unorthodox polling and prediction processes. 2) The wearables market will quadruple in size between 2014 and 2017, according to Juniper Research, and NPD Group is positioning itself to help interested parties track the progress of this new segment.

 

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