Ad-blocking prevalence & cost. How IoT is fitting in already. (RBDR 8 12 2015)

Today on RBDR: 1) How costly is ad-blocking software to the marketing industry AND how prevalent is ad blocking. Some answers from PageFair and Adobe research. 2) Another growing data area is that emanating from the Internet of Things. There are indications of what IoT is already being used for in its very early days. […]

Instagram’s amazing engagement going away; static ads best flashy ads (RBDR–5/6/2014)

Tuesday May 6 on RBDR, sponsored by Toluna (, bringing people and brands together to improve decision making via the world’s largest social voting community. 1) Forrester Research says its study shows Instagram’s amazing user engagement, but states that is about to be watered down based on what it has been told about Facebook plans. […]

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