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Platforms for Data Quality Progress:
The Client’s Guide to Rapid Improvement
of Online Research
The powerful new guidebook that helps research buyers tackle
critical online data quality issues. Get your free copy today!
"Much has been said and written about the issue of data quality in our industry.
Now, it appears something can finally be done."
~ Joe Rydholm, Editor, Quirks Marketing Research Review
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Click here to receive Platforms for Data Quality Progress
Platforms for Data Quality Progress: The Client’s Guide to Rapid Improvement of Online Research is a free new guidebook with metrics and recommendations designed to help research buyers assess the strengths and weaknesses of the online survey data their companies rely on to make business decisions–and improve their results.
The collective wisdom of many of the industry’s best and brightest, Platforms for Data Quality Progress was developed through an independent, 18-month collaboration of more than 40 consumer research agencies and online sample providers, with input from the research departments of more than 50 leading corporations coordinated by RFL Communications.
Platforms for Data Quality Progress provides practical, low or no cost, meaningful solutions to address online research validity and reliability concerns that have dogged consumer researchers for years:
Platform #1: Questions Clients Should Ask Online Research and Panel Providers
Platform #2: Metrics That Matter in Data Quality
Platform #3: Traps and Other Valuable Mechanical Implementations
Platform #4: Online Panel & Sample Transparency–What to Insist On
Platform #5: Day-to-Day Quality Tips for Clients
Platforms for Data Quality Progress has been reviewed by the American Marketing Association and is also available to AMA members at www.marketingpower.com.
What the Experts Have to Say:
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“For any researcher this is a must-have encyclopedia of points to consider in the design and execution of any successful research project…This compendium represents ‘multiple-mind synergies’ to go well beyond anything even the most capable practitioner could do on their own. This guidebook has done a tremendous service to the research community.”
~ Michael Marx, VP-Research Services, VISA
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“This collection is a strong start to moving the industry toward a comprehensive process that validates the research results we rely on to make business decisions. Microsoft is adopting many of these processes and will be making them part of the Standard Operating Procedures over the coming months. I would like to see others in the industry take a serious look at the implications of these recommendations and consider adoption or enhancements as well.”
~ Kevin Keith, General Manager-Market Research & Insights, Microsoft Corp.
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“Credibility is vital for research professionals. Without it, our work can be meaningless. For that reason we take significant effort to assure our research results are solid. I wholeheartedly support and try to use the solutions, suggestions and metrics contained in the five platforms.”
~ Ron Gailey, SVP-Research & Customer Insight, Washington Mutual
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Order Form
To order a free hard copy or a PDF of Platforms for Data Quality Progress, please complete the form below and submit to RFL Communications. You will receive a username and password by e-mail. Or call us at (847) 673-6288.
Already registered? Click here to download the PDF. (You will need your username/password)
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