World Cup depressed MR; Marketers reveal rest of 2014 plans for MR (RBDR–7/28/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies

Today on RBDR: 1) Ipsos’s first half of 2014 financials are very disappointing, and the reasons for them are important and valuable for other market researchers. 2) Marketers attending Incite Summit: West in San Francisco share their plans for priorities in the remaining months of 2014.

Making analytics a game changer; Improving online communities (RBDR 7/24/2014)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, you are invited to register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) A study from a marketing technology and targeting firm reports surprising merits from use of mobile ad clicks. 2) Corporations are devoting intense time and financial commitment to analytics, according to many experts, however their ability to figure out how to generate valuable information from it is falling way short. 3) KL communications’ EVP Business Development Sean Holbert tells RBDR that online community work is unnecessarily stuck in conducting branded community activities.

Personal devices hurt mktg, MR effort; New Web tracker: “Canvass Fingerprints” (RBDR–7/23/2014)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, you are invited to register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) A Yahoo Canada-inspired study says that consumers’ intensive use of hi-tech devices like cell phones, tablet, PCs and more to store their personal information is damaging marketing and MR efforts. 2) Normal brand marketing communications and consumer messaging relies on tapping into different human emotions than similar work conducted to build sustainable messaging. 3) Few individuals like cookies; now they need to pay attention to “Canvass Fingerprints,” the latest Web tracking tool.

Big Share draws mktg & finance together; How CMOs should change (RBDR–7/22/14)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, we recommend you register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) MarketShare co-founder and CEO Wes Nichols notes four prominent U.S. corporations who prove his contention that sharing Big Data is driving marketing and finance departments together. 2) A Vivaldi Partners Group study of 50 CMOS on three continents concludes that the Chief Marketing Officer role needs to back off and allow talented individuals working in departments underneath them to play their trade and exert their expert influence.

No consensus on mktg data priority; Mkters can’t close loop on consumers (RBDR–7/21/2014)

RBDR is sponsored this week by Research Now,
with the industry’s largest online panel and behavioral data set. Discover how to improve mobile ad targeting and better evaluate in-app ad effectiveness

To register for the August 4 Research Now webinar on making your surveys mobile ready, visit http://www.mobilenowsurveys.com/?utm_source=Research_Now_Corporate_Site&utm_medium=Homepage_Banner&utm_campaign=August_Mobile_Webinar
Making news on RBDR today: 1) An Incite Marketing & Communications study of marketers and their data priorities reveals four important points of view and, more importantly, no consensus. 2) In the UK, second quarter marketing spending was up even as spending on MR was down. 3) University of Maryland Professor Roland Rust points out that marketers are adept at collecting customer data, but they are noticeably deficient in conducting real-time marketing activity. That will continue for some time.

TNS’ 48-hour concept evaluator; Honomichl Top 50 becomes “Gold Top 50″ (RBDR–7/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) TNS’ eValuate Express can reportedly assess the positive or cannibalizing impact of an innovation in as little as 48 hours. 2) Inside Research’s 36-year Honomichl Top 50 has a new
moniker, the Gold Top 50. 3) Facebook and Nielsen Media are expanding their TV viewing monitoring work, adding mobile phone and tablet TV viewing. 4) Strata’s study of individual’s attitudes towards video advertising found a pronounced difference of opinion about the intrusiveness of targeted advertising.

Germany’s World Cup Big Data edge; 27 DMAs band together into Global DMA (RBDR–7/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Germany’s winning World Cup squad seems to have an edge, a Big Data edge, provided by the “Match Insights” tool which delivered player and team metrics/tendencies. 2) 27 direct marketing associations from all over the world have banded together to form the Global Direct Marketing Association. 3) The UK’s Marketing Research Association has launched a sugging and frugging hotline that can be used by organization and individuals to report that sort of abusive behavior.

P&G creative ad process revealed; Salesforce.com’s new R&D (RBDR–7/15/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) A person familiar with Procter & Gamble’s advertising agency creative review process shares some of its most effective components. 2) Salesforce.com’s $390 million acquisition of RelateiQ creates a sought after research & development division.

MRII names Reg Baker; Angus Reid: 3rd polling transformation (RBDR–7/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) TNS’ annual Connected Life Study shows that evening TV viewing is heavily complemented by simultaneous digital activity. 2) MRII finds its man to replace Don Marek as Executive Director. 3) Angus Reid discusses the third major transformation in polling since the 1960s that is about to take place, elimination of the random sample.

IBM commits $100M to China analytics; Rogers Comm’s MR re NHL (RBDR–7/10/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

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Today on RBDR: 1) IBM is making a $100 million commitment to fund Big Data & Analytics training and expertise at100 Chinese universities, 30 undergraduate programs and 5 Centers of Excellence. 2) Rogers Communications’ summer 2014 marketing plan for its Sportchannel, which will carry National Hockey League games this fall, is built around a market research study into how fans relate to the NHL. 3) Will Leach, who just founded Triggerpoint Behavioral Research & Design, has an interesting point of view about how MR agencies need to evolve their deliverables.

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