MRer abuse causing mobile user tracking blocks (RBDR 8/21/14)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: 1) MarketingWeek Feature Writer Lucy Tesseras comments on market researchers’ growing abuse of mobile users and its short and long-term implications. 2) NetScout Systems is suing Gartner Inc. over its March 2014 analysis of the network management software and appliance market that NetScout’s legal complaint ways was defamatory.

IMAX CMO Eileen Campbell talks MR with Bob Lederer (RBDR 8/20/2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: The Chief Marketing Officer for IMAX, Eileen Campbell (formerly the CEO at Millward Brown) speaks with RBDR’s Bob Lederer about her new life on the client side and the veteran researcher’s changing perceptions of market research and its purveyors.

Social media outshining MR inside cos; Analytic training for college mktg students (RBDR 8/19/2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: 1) Converseon Senior Strategist Mike Moran’s great blog about the collaborating role of social media with marketing research inside corporations makes several important points, including the predominating role that social media plays inside organizations. 2) The research industry shortage of analytically-skilled workers has not been adequately addressed, but Teradata is making its pitch to accelerate the education and training of needed personnel.

Book publishing “crowdsourcing”; Breakthrough pollster dies (RBDR 8/18/2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. These growth and foresight analytics have proved over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become rock stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: 1) Crowdsourcing is put to its newest test: publishers empowering voters to rate manuscripts for potential publication. 2) Dotty Lynch, a pollster who broke new ground for the profession in assessing the gender gap and what female voters thought of candidates, died at age 69. 3) RBDR offers a way to brighten your next depressing day.

Harvard Business Review points to crucial demands on CMOs; GfK 1st half financials (RBDR 8/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Harvard Business Review article points to crucial demands on Chief Marketing Officers, areas where market research can obviously help. Yet, the authors do not recommend including MR in the loop. 2) Forrester Research says CIOs do not have the trust and respect of marketing leaders as far as understanding customer life cycles or marketing technologies. 3) GfK’s first half of 2014 financial results are so beneath expectations that it says it won’t meet full-year 2014 business goals. 4) Associate Editor Travis Cornejo is leaving RBDR.

Disruptive innovation myth exploded! Auto insurer data growing. (RBDR 8/13/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Disruptive innovation is the coveted goal of most startups, however a study shows that new companies with disruptive capabilities tend to move towards collaboration with existing market forces rather than battling rivals hard for market share. 2) Driver insurance companies are busy creating apps to capture the driving behavior of the individuals they are insuring.

Proof mobile MR is catching on; 25%+ of Web traffic is non-human (RBDR 8/12/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Mobile market research is really catching on? We know because of the very focused questions being asked about validating its current modes and comparisons with other MR methods. 2) How bad is the problem of Non-Human Traffic for advertisers? They may be completely wasting 30-50% of their ad investments. 3) Read “This Man worked at Google, Microsoft and Facebook – Here’s what it’s like to work at those companies” for a terrific basic understanding of how those powerful organizations work and are structured.

Coca-Cola’s added data points; Will MRers assert & help CMOs? (RBDR 8/11/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Coca-Cola’s domestic sales drops in recent years has caused the company to look for new data feedback points. 2) Market research has the singular opportunity to assist CMOs in many of their most vital information needs. Now, will the profession make a concerted effort to do that?

What fewer P&G brands means to its CMK; IBM one of top in Big Data (RBDR 8/7/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR discusses the potential impact on P&G’s CMK research operations from the company’s 90-100 brand contraction.

2) IBM earns Forrester Research designations for prominence and excellence on two key Big Data elements.

3) Yahoo enlists comScore to improve measurement for advertising it hosts on varied websites. Meanwhile, comScore acquires MdotLabs to complement its NHT (Non-Human Traffic) number inflation Web fighting.

Corporations injecting few analytics in decision-making (RBDR 8/6/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Technology has been driving market research, and Vision Critical Asia Pacific MD Peter Harris expects and is welcoming the combination of technology and transparency for its impact on MR. 2) Mobile Marketing Association launched its Mobile Location Data Accuracy Group to boost belief in mobile location advertising. 3) Proof of how far analytics need to go inside corporations is apparent in a 4i Consulting benchmarking study that shows only 32% of analytics-generated insights are put into decision making.

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