Apple iWatch’s HC info partners; HelloMD reworks MD-patient choices (PRVR–7-21-25/2014)

This week on Pharma Research VIDEO Report: 1) Apple’s iWatch — rumored to launch as early as October — with management team in place, and making impressive health care information partnerships.    2) Health startup HelloMD is recruiting top 1% of doctors and making them available to consumers who want to see the best and who are willing to pay cash for access.

Blackberry pursues health care; Google Glass: a Big Surgeon Solution? (PRVR–7/14-18/2014)

This week on Pharma Research VIDEO Report:  1) Blackberry tries out information solutions in health care to revive the business’ fortunes. Testing is underway in India.  2) The largest hospital group in the Carolinas is purchasing data to get a handle on two million patients’ lifestyle buying behavior.  3) A beta testing group, Glass Explorers, says surgeons will be making important use of Google Glass.  4) Best Practices LLC’s Chairman Chris Bogan discusses whether pharmaceutical company market research departments are sitting pretty with all the new information needs of senior managements.

MDs push mobile clinical apps; clinical apps to explode; Chris Bogan on Payer MR (PRVR–7/07/14)

This week on Pharma Research VIDEO Report: 1) Physicians have taken the next step with mobile health care devices, employing wearable tech to attempt to track patient progress and motivate activity. 2) Lux Research predicts a spike in clinical monitoring apps in the next 10 years that will make current personal mobile health care apps secondary in importance. 3) Best Practices LLC President & CEO Chris Bogan discusses his report, “Increasing Market Access Through Innovative Payer Market Research,” with a close look at why this research has become all consuming for pharmaceutical companies.

IMS buys part of Cegedim; Health policy researcher eschew social media (PRVR–6/30 to 7/3/2014)

This week on Pharma Research VIDEO Report:  1) IMS Health’s acquisition of assets of Cegedim vastly increases IMS’ size and may lead to new insights  2) New pharmaceutical research registry announcements.  3) Johnson & Johnson announces new alliances to explore early-stage therapeutic innovations for pharma, medical devices,diagnostics and consumer health.  4) Perelman School of Medicine reveals health policy researchers limit their social media use to communicate research findings  5) IDC Health Insights releases a new report to help payers effectively reach & engage segments of their member populations, which have changed due to ACA.

Here comes Google Fit. FDA’s disappointing social media guidance (PRVR–6/ 23/2014)

This week on Pharma Research VIDEO Report:  1) The healthcare app industry is set to explode with the entry of Google Fit, HealthKit and Android Wear. (Read Seeking Alpha’s summary of the situation: http://seekingalpha.com/article/2277433-with-google-fit-google-declares-war-with-apple-in-mobile-healthcare?uprof=45&dr=1)   2) Attorney John Osborn, writing for Forbes.com, comments regarding the FDA’s lack of guidance for companies and their social media interactions. 3) Toluna Regional VP Bob Leitman shares his thoughts on current pharmaceutical company market trends.

MDs subvert patient empowerment? Pharmacos need to obsess re patients (PRVR–6/16/2014)

This week on Pharma Research VIDEO Report:  1) Patients explain why empowerment is so important to them and impediments from doctors.  2) Wolff Olins declares why pharma companies must change their emphasis to patients and relationships with them.  3) For the fifth year in a row, the Epocrates medical reference app is tops for physicians on smartphones and tablets.  4) A former Merck analyst alleges in a whistleblower lawsuit that a 2009 market research study was mostly about selling more diabetes drugs to in HEB stores and to those covered by Blue Cross Blue Shield of Texas.

FTC: give consumers health info control; Health & Fitness wearables (PRVR–6/2 –6/6/2014)

This week on Pharma Research VIDEO Report: 1) According to The Economic Times, due to new FDA rules India’s $15 billion-a-year global pharmaceutical exporting businesses are shifting their focus on generic drugs being shipped to the U.S. 2) The Federal Trade Commission recommended to Congress the passage of legislation to give consumers added control over their personal health information. 3) Cityzen Sciences Managing Director International Gilbert Reveillon discusses his company’s health & fitness wearable tech shirt.

Link to this video in the Cloud: https://cloud.real.com/s/Lqn5PR

Medical Identity Theft emerges; “We Feel” maps moods via Twitter (PRVR– 5/27/2014 — 5/30//2014)

This week on Pharma Research VIDEO Report: 1) ID Experts & its MIDAS system are making their mark on the emerging medical identity theft prevention industry 2) The new “We Feel” Twitter tool plans to map moods around the globe that will lead to improved allocation of mental health services 3) Buck Consultants’ survey shows an expected drop in health care costs next year, between 1/10 of 1% and 1/2 of 1%. 4) Research2Guidance estimates the health & fitness app market to grow from $2.4 billion so far to $26 billion by the end of 2017.

Change needed in pharmaco-payer relationship; Cancer spending slowing (PRVR–5/19 – 5/23/14)

This week on Pharma Research VIDEO Report:  1) Ernst & Young’s annual global pharmaceutical industry report is chock-full of insights about the critical business relationship between pharmaceutical companies and payers that needs substantial repair.    2)  An IMS Institute for Healthcare Informatics shows that the impressive $91 billion invested worldwide — annually — in oncology medicines has been significantly slowing. 3) A Mobiquity survey, conduct by Research Now, reveals 55% of health & fitness app users plan to buy wearable devices to track and improve their health because  they believe they are physically benefitting.

Apple’s medical tech hiring spree; Treato breaking thru in social media MR (PRVR– May 12-16, 2014)

This week on Pharma Research VIDEO Report:  1)  Penn State graduate students found most top-50 health and fitness apps (paid and free) on iTunes and Google Play lack valuable behavior-change techniques  2) Reuters reported on Apple’s recent medical tech hiring spree, presumably for its upcoming iWatch  3) Israeli social media data collector and analyzer company Treato is spotlighted as the top business in the field for pharmaceutical, healthcare, biotech and medical device customers.

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