January 3, 2018. Today on RBDR:

Market researchers have been criticized for an inability to communicate with marketers in their own language, CMOs find themselves at a loss in delivering marketing metrics sought by the C-Suite. MR might be able to help marketing to bridge that metrics gap.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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