Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today: 1) Three independent studies, from Adobe, Charterhouse and AppNexus/WARC/IAB Europe, demonstrate issues with business’ use of their data. 2) MRII Executive Director Don Marek discusses how despite his 40 years in the industry he doesn’t believe it is changing any faster than in the past.