MDs subvert patient empowerment? Pharmacos need to obsess re patients (PRVR–6/16/2014)

This week on Pharma Research VIDEO Report:  1) Patients explain why empowerment is so important to them and impediments from doctors.  2) Wolff Olins declares why pharma companies must change their emphasis to patients and relationships with them.  3) For the fifth year in a row, the Epocrates medical reference app is tops for physicians on smartphones and tablets.  4) A former Merck analyst alleges in a whistleblower lawsuit that a 2009 market research study was mostly about selling more diabetes drugs to in HEB stores and to those covered by Blue Cross Blue Shield of Texas.

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