Wurtzel critics: social media does help TV; NH fixes Push Polling issue (RBDR–5/01/2014)

RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.

Today on RBDR: 1) Backlash to the TV/social media remarks from NBCUniversal Head of Research Alan Wurtzel surfaced quickly. It doesn’t question what Wurtzel concluded (that social media is not yet driving TV viewing), but insists that social media has value for television viewing. 2) Researchers at two Madrid, Spain universities say they can predict tweets that will go viral. 3) New Hampshire’s governor signed a bill that redefines push polling in order to differentiate it from real polling and marketing research.
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Innerscope invites you to learn more about neuroscience and related research. Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:

http://innerscoperesearch.com/wp-content/uploads/2014/03/Innerscope-INTEGRATED-CONSUMER-NEUROSCIENCE-20141.pdf

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