Finding, recruiting analytic talent; Mistakes from brand packaging changes (RBDR–4/17/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Evolv President Jim Meyerle explains how he identifies and recruits top flight Big Data personnel for his R&D group. His ideas and philosophies are pertinent and applicable in MR’s search for more and better analytics personnel. 2) Decision Insight CRO Alex Sodek explains why so many brands want to change their packaging–and why it usually ends up being a bad decision.

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