For 20 years, market research’s place for business-focused news, insights and commentary

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RFL Communications is the publisher of four newsletters that report in-depth on news and issues within the market research industry: Research Business Report, Research Conference Report, Research Department Report and Pharma Market Research Report.

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RFL Communications is also the producer of the only daily market research news video, Research Business DAILY Report (RBDR), on YouTube and now available in “the cloud” via RealPlayer.

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Pharma Research (PR VIDEO Report) presents weekly market research news, insights and commentary for the pharmaceutical, health care, biotech and medical device industries.

Mktg MUST CHANGE its media ways; U.S. MR recovery continues (RBDR 7/29/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) The world’s oldest research agency has changed its name. 2) MRA’s latest Research Industry Index shows continuing progress in the U.S. market research industry’s recovery from the Great Recession. 3) Northwestern Professor Emeritus Don Schultz blogs about how badly marketers need to finally cut the cord from their ways of the past.

CER low impact; Big Data In-patient MR; FDA continuing Mini-Sentinel? (PRVR–7/28-31/2014)

This week on Pharma Research VIDEO Report:
1) Experts agree the promise of comparative effectiveness research is having very little impact on healthcare decision making. 2) Dr. David Bates researched Big Data algorithms that he says can positively impact the expenditures on low-hanging fruit with in-patients. 3) The FDA must make a decision on whether or not to continue Mini-Sentinel, a program that queries 18 health plan and insurance partners about patient records that can show adverse events.

World Cup depressed MR; Marketers reveal rest of 2014 plans for MR (RBDR–7/28/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies

Today on RBDR: 1) Ipsos’s first half of 2014 financials are very disappointing, and the reasons for them are important and valuable for other market researchers. 2) Marketers attending Incite Summit: West in San Francisco share their plans for priorities in the remaining months of 2014.

Making analytics a game changer; Improving online communities (RBDR 7/24/2014)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, you are invited to register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) A study from a marketing technology and targeting firm reports surprising merits from use of mobile ad clicks. 2) Corporations are devoting intense time and financial commitment to analytics, according to many experts, however their ability to figure out how to generate valuable information from it is falling way short. 3) KL communications’ EVP Business Development Sean Holbert tells RBDR that online community work is unnecessarily stuck in conducting branded community activities.

Personal devices hurt mktg, MR effort; New Web tracker: “Canvass Fingerprints” (RBDR–7/23/2014)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, you are invited to register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) A Yahoo Canada-inspired study says that consumers’ intensive use of hi-tech devices like cell phones, tablet, PCs and more to store their personal information is damaging marketing and MR efforts. 2) Normal brand marketing communications and consumer messaging relies on tapping into different human emotions than similar work conducted to build sustainable messaging. 3) Few individuals like cookies; now they need to pay attention to “Canvass Fingerprints,” the latest Web tracking tool.

Big Share draws mktg & finance together; How CMOs should change (RBDR–7/22/14)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, we recommend you register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) MarketShare co-founder and CEO Wes Nichols notes four prominent U.S. corporations who prove his contention that sharing Big Data is driving marketing and finance departments together. 2) A Vivaldi Partners Group study of 50 CMOS on three continents concludes that the Chief Marketing Officer role needs to back off and allow talented individuals working in departments underneath them to play their trade and exert their expert influence.

Apple iWatch’s HC info partners; HelloMD reworks MD-patient choices (PRVR–7-21-25/2014)

This week on Pharma Research VIDEO Report: 1) Apple’s iWatch — rumored to launch as early as October — with management team in place, and making impressive health care information partnerships.    2) Health startup HelloMD is recruiting top 1% of doctors and making them available to consumers who want to see the best and who are willing to pay cash for access.

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