For 20 years, market research’s place for business-focused news, insights and commentary

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RFL Communications is the publisher of four newsletters that report in-depth on news and issues within the market research industry: Research Business Report, Research Conference Report, Research Department Report and Pharma Market Research Report.

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RFL Communications is also the producer of the only daily market research news video, Research Business DAILY Report (RBDR), on YouTube and now available in “the cloud” via RealPlayer.

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Pharma Research (PR VIDEO Report) presents weekly market research news, insights and commentary for the pharmaceutical, health care, biotech and medical device industries.

Snowden reveals NSA email, phone call database. Twitter allows user analytics (RBDR 9/2/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Edward Snowden’s latest revelation about U.S. intelligence discloses the existence of an NSA ICReach data base with individual’s communication metadata. 2) Twitter opens the way for any of its English, French, Spanish and Japanese-speaking users to take advantage of its detailed analytic capabilities. 3) Arthur White, one of the founders of the research and polling firm, Yankelovich & Skelly White, died last week.

Amazon the next industry entrant? mHealth imperfections. iWatch next week (PRVR 9/02 – 05/ 2014)

Pharma Research VIDEO Report is sponsored by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

For more information: http://www.toluna-group.com/about-toluna/industries-we-serve/healthcare/overview

On this PRVR: 1) Reports suggest that Amazon is about to join the ranks of Samsung, Google and Apple in the pharma and health care consumer fields. 2) MHealth tools are highly imperfect, according to a University of Texas study published in the Journal of Medical Internet Research. 3) Gartner says MHealth devices have reached their peak of hype and now need to escape a “trough of disillusionment.” 4) Beneufit, Inc.’s device for Parkinsons patients stands out in the field of MHealth. 5) Government health data needs to be put into context in order for consumers to reap the benefits of these data, advises Premier, Inc. in a letter to the Senate Finance Committee. 6) Apple’s iWatch will be introduced September 9.

FB, Twitter users express less offline; Skype to translate language in real time (RBDR 8/28/2014)

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visit http://www.researchnow.com

Today on RBDR: 1) A Pew Research Center & Rutgers University study says Facebook and Twitter users are much less willing than most people to share their opinions offline about hot-button issues. There are obvious potential research implications from this. 2) Skype Translator is coming out this year to help break language barriers in real time between Skype users in different countries. 3) Comment from Farm Credit Canada market researcher Fred Wall regarding RBDR’s suggestion about renaming research functions “Decision Insights.”

P&G’s shift from MR dept to CMK (RBDR 8/27/14)

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visithttp://bit.do/researchnow

Today on RBDR: 1) Does changing market research departments to Decision Insights make sense? A look back at what happened at P&G when the Market Research department became Consumer Market Knowledge 2) Millward Brown acquires InsightExpress to accelerate it cross-platform advertising effectiveness work.

How General Mills successfully changed the name of its MR dept (RBDR 8/26/2014)

http://youtu.be/XBHJ0yTB9Mk

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visithttp://bit.do/researchnow

Today on RBDR: 1) ARF President Gayle Fuguitt shares her experiences while with General Mills in changing the name of a MR department and suggests there may be some merit to the idea of “Decision Insights.” 2) A couple of analytics news items point to the need for more skilled analytics personnel.

Brian Mondry on Apple, Google, etc entering pharma MR (PRVR 8/25 – 8/28/2014)

This week on Pharma Research VIDEO Report: 1) Private health care exchanges are popping up across the U.S. and getting the attention of employers.  2) Physicians report their need for updated media literature.  3) A Decision Resources’ study explains the value of package insert development during a new drug’s development to curtail consumer nonadherence.  4) InCrowd’s app is enabling a private, confidential, double-blinded setting for physicians to query each other.  5) Kantar Health Global Head of Digital Innovation, Brian Mondry, discusses the industry benefit of outsiders like Apple, Google and —– in advancing healthcare information.

The case for MR depts to change to Decision Insights (RBDR 8/25/2014)

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visit http://bit.do/researchnow

Today on RBDR: 1) Bob Lederer makes his case for client research departments to rename themselves “Decision Insights” because it more accurately describes the department’s purpose and deliverables. 2) Dennis Murphy delivers what could be his final message to the research industry.

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