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RFL Communications is the publisher of four newsletters that report in-depth on news and issues within the market research industry: Research Business Report, Research Conference Report, Research Department Report and Pharma Market Research Report.

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RFL Communications is also the producer of the only daily market research news video, Research Business DAILY Report (RBDR), on YouTube and now available in “the cloud” via RealPlayer.

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Pharma Research (PR VIDEO Report) presents weekly market research news, insights and commentary for the pharmaceutical, health care, biotech and medical device industries.

Young people say brands are essential. Best Big Data use is small data (RBDR 9.30.2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals. Their forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. The company’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth. For more information on 4i, please visit http://www.4iConsult.com.

4i’s special webinar focused on bigger bangs from insights and analytics functions this Wednesday, October 1 at 1PM EDT/12PM CDT.

Register for the webinar at: http://www.4igrowth.com

Today on RBR: 1) New Havas Worldwide research, published in its latest Prosumer Report, shows young people feel strongly about brands being an important part of their lives.
2) Actuate Corp. VP of Product Marketing & Innovation Allan Bonde makes the case that Big Data is best put to use by breaking it into small data that drives consumer apps.

ELLO challenges all social nets. WOMMA’s value of conversation study (RBDR 9.29.2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i helps companies meet their never ending growth increase goals, with a forward-looking growth and foresight analytics-driven approach that
• uncovers future growth opportunities,
• sizes future demand,
• develops successful growth strategies and
• identifies new innovations to succeed in tomorrow’s marketplace.

4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth. For more information on 4i, please visit http://www.4iConsult.com.

4i’s special webinar focused on bigger bangs from insights and analytics functions this Wednesday, October 1 at 1PM EDT/12PM CDT. To register for the webinar, please visit: http://www.4igrowth.com

Today on RBR: 1) The new social network, Ello, takes on all established sites by talking up its advertising-free state. 2) WOMMA, the Word of Mouth Marketing Association, will release an important study this November that it says determines the value of a consumer conversation. 3) UK’s Information Commissioner’s Office says that app developers are asking users for too much personal information.

3D Virtual Reality for MR Arrives at 2020 Research (RBDR 9.25.2014)

Stop “looking” for the latest RBDR. Subscribe for FREE. Email RFLBob@Gmail.com & receive a personal message as soon as a new video is uploaded.

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.
Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 20/20 Research Chief Innovation Officer Isaac Rogers explains how its new 3D Virtual Reality research methodology will expand research users’ capabilities and how the tool will ride the crest of consumers’ 3D virtual reality interest boom.

Mobile isn’t measurable. Get copy of Programmatic Marketing “Guide.” (RBDR 9.24.2014)

Stop “looking” for the latest RBDR. Subscribe for FREE. Email RFLBob@Gmail.com & receive a personal message as each new video is uploaded.

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) Companies are enthused about mobile marketing, however their lack of measurement certainty is slowing more pronounced use. 2) A CMO Solution Guide to Programmatic Marketing is designed to help marketers master this new digital media placement productivity mechanism. (http://info.mediamath.com/CMO-Whitepaper_Download.html?utm_source=PR&utm_medium=PRNewswire&utm_campaign=CMOWhitepaper) 3) Suggestions about how to educate the C-Suite to properly understand and use social media.

More data doesn’t yield better results. Oct. 7 is 2nd Annual CX Day (RBDR 9/23/2014)

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) A study by Pursway shows that the abundant influx of new data is not improving the success rate of campaigns. 2) Direct marketers and CRM professionals have vastly different problems with Big Data. 3) The second annual Customer Experience Day is set for October 7

CBS supplements TV data. Tech wearable sensor breakthrough (RBDR 9/22/2014)

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) Scottish pollsters were uneasy tim their pre-vote efforts, and although they all got the final overall result correct the margin of error was way off. (http://fivethirtyeight.com/datalab/why-pollsters-think-they-underestimated-no-in-scotland/) (http://www.washingtonpost.com/blogs/worldviews/wp/2014/09/17/what-do-the-polls-really-say-about-scotlands-referendum-on-independence/) 2) CBS is launching additional time-shifted TV viewing data to supplement Nielsen data. 3) Two European institutions announced they have developed a method of creating wearable sensors by adding graphene to store-bought rubber bands.

Watson Analytics could revolutionize. Scottish polling skittish (RBDR 9/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR:

1) IBM launched what it called its biggest analytics launch in a decade, Watson Analytics.
(http://www.pcworld.com/article/2684532/ibm-watson-analytics-preps-the-data-so-you-dont-have-to.html)
(http://www.pcworld.com/article/2684332/ibm-wants-to-replace-the-spreadsheet-with-watson-analytics.html)
(http://www.marketwatch.com/story/ibm-introduces-powerful-analytics-for-everyone-2014-09-16-12183310)
2) As Scottish voters went to the polls to vote on independence from England, pollsters are hoping to dodge a bullet as they face uncharacteristic uncertainty about their work. 3) McDonald’s is testing “build-your-own-burger” and paying special attention to data capture, providing consumers a tablet to order their burger, in the four test stores.

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